Winning Web Site Content with 40 Winning Words
by Michael - July 9th, 2008 9:05 am
How much impact do your words have? As a writer, I spend an inordinate amount of my time editing and re-editing my copy because I have always divided my writing process into two separate and distinct parts:
Part 1 is the draft copy. In simplest terms, this is when I allow myself to free associate on the topic, and I do so without editing or second-guessing what it is that I am writing. If it comes to mind, it finds itself on my page. While this can be quite liberating it is not a stopping point by any means.
After I have written on the topic at hand, I then put on my editor’s cap, grab my red pen and start hacking away at the copy. I look for tired and common words such as very (very tired, for example, could be overwhelmingly tired or simply exhausted.)
The point here is to give your web site content some serious power by making use of words that are less commonly used and therefore pack a more serious punch, especially from a search engine and marketing standpoint.
Here are 40 words that are guaranteed winners for web site content use:
| affordable | appealing |
| appalling | authentic |
| bold | budget |
| classic | convenient |
| custom | dependable |
| distinct | economy |
| efficient | exclusive |
| expert | extreme |
| favorite / favourite | feature |
| flawless | flexible |
| genuine | guarantee |
| helpful | inexpensive |
| inform / informative | innovate / innovation |
| low-cost | low-priced |
| luxury / luxurious | magic / magical |
| marketing | natural |
| new | nostalgia |
| opinion | optional |
| original | organic |
| perfect | phenomenal |
How does your web site content stack up? Did you find any of these words in yours, or can you find ways to replace overused words with some of them?
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August 31st, 2009 at 1:58 am
Thanks a lot.I think these keywords can help a lot in onsite optimization of a website thereby improving SEO for that site and get better traffic through search engines.
Thanks for sharing.