Valentine’s Day Sales Tips
by Josh Zizmor - January 4th, 2010 11:57 am
Prepare now for the second largest retail season
Valentine’s Day 2010: Sunday, February 14
Valentine’s Day, while often overshadowed by its gargantuan cousin the Christmas Season, is the second largest retail season of the year. Luckily, this holiday comes just in time to give a bump in sales after December’s spending frenzy comes to a halt. If you plan your marketing and promotions correctly, this Valentine’s Day – Sunday, February 14, 2010 – will be very lucrative for your online business.
Everyone from Romeo & Juliet to Homer & Marge has run into problems due to insufficient planning. Starting your site’s Valentine’s Day promotion ahead of time will convert more of the early-bird shoppers before they go to the competition. Only 10% of men wait until Valentine’s Day to purchase a gift while 65% of the general public purchases their gifts more than a week ahead of time. Put simply, planning ahead could mean 3 times the sales for Valentine’s Day.
Use these 3 basic techniques to pump more revenues through your website this Valentine’s Day:
- Offer Valentine’s gifts on your home page. You don’t need to change your entire background to red but a Valentine centric image can work wonders.
- Show clear last-ship dates. For example, use a call-to-action like: Order before Tuesday to receive your gift box in time for Valentine’s Day!
- Begin your email marketing campaign early. Design and schedule your emails ahead of time and set them to autopilot. Offer Valentine coupons and promotions, especially for pre-orders. If you have an affiliate program, get newsletter graphics out to your publishers so that they can plan their own marketing.
Valentine’s Day gifts are a multi-billion dollar industry. Use these quick and simple techniques to get your piece of the pie. Remember, plan now – history indicates that people are already looking to buy as early as January
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