When you’re an independent entrepreneur, you don’t have one job—you have many. One your most important duties is staying in touch with your potential customers in as many ways as possible, like providing them with hot content on your company blog, optimizing your social media profiles, and keeping your search rankings in top shape. One of the best ways to stay on top of all this is to stay constantly updated on the culture of web use. It’s pretty much impossible to stay on top of everything that’s going on online, but this week, we’re bringing you some highlights.
The Buzz on BuzzFeed
Hey, how about a list of 35 things to miss about the 1990s? Or 20 foods from your childhood that you wish were still available in the grocery store today? If this sounds like your Facebook or Twitter feed, you’re not alone. Social news superstar BuzzFeed and its lists of pictures and animated GIFs have exploded in popularity. Content marketers may be wondering if this kind of viral delivery is poised to replace company blogs—especially because BuzzFeed President Jon Steinberg recently said as much. However, Lisa Buyer of Search Engine Watch thinks blogs are in it for the long haul. If you need a few good reasons why you should maintain a dedicated blog for your professional ecommerce website, she’s got the rundown for you. And we agree with her: blog marketing is an integral part of your complete ecommerce strategy, so if you need support from the experts, don’t be afraid to ask for it!
Make the Most of Your TripAdvisor Profile
You already know that Facebook, Twitter, and Pinterest are great ways to reach your potential customer base and draw them to your website. If you have a brick-and-mortar location, have you also taken advantage of TripAdvisor? If not, Chris Campbell of Search Engine Journal encourages you to get started building a great profile there as part of your online marketing effort. And make sure the great content you share with readers there includes photos, as they engage much more with pages that contain visuals. (Think about it: if you were choosing between two island resorts, wouldn’t the one with dozens of gorgeous pictures of the lobby, pool, and beach win you over? If the other didn’t have any, you’d probably wonder what they were hiding!) Get started on optimizing your listing today, and make sure travelers know where to find you.
Name-Dropping the Competition: Should You Do It?
You’re already a savvy marketer, so you know it’s very tacky to bash your business rivals on your web site and company blog (and anywhere else). But does this mean you should never mention them at all? Salma Jafri of Search Engine Watch thinks there are productive, ethical ways to talk about your competitors to build your authority and boost your search rankings. She also shares several real-world examples with readers. What do you think? Is this a useful marketing tactic for you, or would you prefer to steer clear of it? Do you think it will help your SEO? Let us know!