The Lessons of An Impatient Internet Generation
by Michael - July 8th, 2008 10:54 pm
Before the Internet we were much more patient people as a whole.
Back then we got bills in the mail at the end of the month, we wrote a check and we mailed it back to the debtor so that they received it before the due date. Now we get those same bills in e-statements through email and then we use online bill pay to pay them on their due date.
If our kids needed information for a school report, we took them to the library after school. If they did what most kids do, their research required several inconvenient trips. Now they can waste the same amount of time sending Instant Messages and changing their top friends on MySpace or Facebook while researching their chosen topic online.
We have instant (or near instant) access to information of all sorts and we can handle a variety of transactions without the inconvenience of even leaving the house, and that convenience has chipped away at the patience of the average person.
While it is true that impatience is the new virtue it is important to draw a distinct line that separates you as the ecommerce business owner and them as the impatient ecommerce web site visitor. In the Internet marketing business, we as entrepreneurs cannot afford the luxury of impatience.
We must practice patience and perseverance in every way. From idea to creation, management to marketing, ecommerce marketing pros know that what sets them apart from the rest is that they carefully plan each and every step and take the time necessary to reevaluate their progress as they go.
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