The 4 in 1 Shopping Cart Special
by Michael - June 24th, 2008 9:00 am
Over the weekend, I spent money. I spent a lot of money, to be honest.
I went to the mall, bought a cookie and started popping my head into this shop and that in search of that certain something I just couldn’t live without. Of course there were more than one of those certain somethings, but I digress.
It got me thinking about how much easier it might be to be able to walk through the entire mall, collect my wares and just do one checkout at the end of the trip. Ironically, I got an email from Lihi yesterday telling me about a company whose recently-released website design concept allows for exactly that. What’s more – it includes some of my favorite clothing stores!
Most people already knew that the same parent company owns both Gap and Old Navy, but you may not have been aware that they also own Banana Republic and Piperlime too. Why should this matter, you ask? I’d be happy to tell you!
It seems that the brilliant minds behind the ecommerce marketing and website development have figured out that many of their customers like to shop at more than one of these great brands. They have made it easier than ever to mix and match from all four ecommerce stores and check out once – when you are good and ready!
Four great stores – one simple ecommerce shopping cart & checkout process. Wish I’d have thought of it first!
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