In the fast-paced world of ecommerce, it seems like a new marketing tool emerges every day. Technological advancements allow marketers to detect huge arrays of customer data, but they may seem overwhelming to business owners who simply want to connect their valuable product or service to the right audience.
Despite countless options of ecommerce platforms, ESPs, brand monitoring dashboards, and more, the primary tools of ecommerce success come down to the following three initiatives:
Email Marketing Automation
Email marketing continues to be the best but most elusive method of growing your business. Everyone’s trying to do it, but few are executing it successfully. This means being fast, sending follow-up emails promptly, and catching leads while they’re at peak interest.
Social media helps businesses encourage, collect, and display real, authentic customer reviews, which the brand can then publicize via social networking and right on their website. Customer testimonials like these are much more valuable than scripted product descriptions, and studies support the belief that user-generated content is one of the highest performing methods of conversion assistance.
Pay-per-click advertising via Adwords or Bing Ads enables companies to gain brand exposure with very specific audiences. Rather than casting a wide net, hoping to reach any and all shoppers, PPC allows marketers to target ads by geographic area and—more importantly—the keywords which customers are searching.
PPC ads that are targeted properly can build brand awareness in a highly relevant segment of shoppers and prove to yield positive ROI. In addition, retargeting ads via Adwords is a method to combat shopping cart abandonment and increase conversions with likely customers.
Developing an integrated marketing strategy to incorporate the following three tools will put your ecommerce business on the right track to success for the holidays and beyond.
See original article published by Katie Pisarcik at remarkety.com.