Tap Into $14 Billion Worth of Mother’s Day Sales
by Michal Kaul - March 3rd, 2010 6:02 pm
Mother’s Day is Sunday, May 9th, 2010. Last year, Americans spent a total of $14.1 billion dollars on their moms. For some mothers, it’s a practical gift like house wares or gardening tools. For others, nothing beats a day at the spa and some special (and much deserved) pampering. These days, a good chunk of buyers are purchasing non-traditional products for their moms, including electronics and gift cards.
The good news is, no matter what you sell, chances are you can sell to a wide array of consumers looking for the perfect Mother’s Day gift. Here’s how –
Create Special “Mom”-Themed Gifts – Offer Mother’s Day gift baskets and other themed specialties to catch the customer’s eye and draw them in. Display no more than 3 product items at a time on your site, otherwise you risk overwhelming the buyer with too many choices and causing them to become indecisive or to shop elsewhere.
Add Mom-Related Coupon Codes and Cards – Gift cards represent 1.5 billion dollars worth of spending during various holidays throughout the year. For the shopper who’s in a hurry and can’t decide what to buy – gift cards for Mother’s Day are an attractive option that’s always available, even at the last minute. Likewise, offering mom-themed coupon codes – such as promotional discounts like MOM15 for 15% off women’s shoes or jewelry, is a great way to trigger an emotional response and boost lagging sales on higher ticket items.
How Much Do People Spend on Mother’s Day? The average person will spend approximately $135 on his or her mother, so keeping your pricing in that general range will maintain sales without sending would-be customers flocking to your competitors. Remember, this is often the day that we take time out of our daily routines to say, “Thanks, Mom!” – so gifts that are somehow meaningful and well-crafted have a higher perceived value.
Keep Your Customers Informed of Holiday Gifts and Specials – Using email segmentation in your newsletter is a great way to keep customers “in the know” about your products, services, discounts and sales – especially when different holidays roll around. For example, you can precisely tailor one email just for women, a different one for married men, and one for the mothers themselves.
Don’t let another holiday go by without stepping up to claim your share of the billion-dollar pie while creating lasting value and generating repeat business from your customers. Plan ahead, use strategic pricing and target your audience through techniques such as email segmentation this Mother’s Day. You’ll get your customers the products and information they really want, their moms will feel special (because they are!) and you’ll substantially increase your online sales.
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