May is just around the corner and that means summer is almost here. Are you ready for the warm weather shopping season? If you’re not sure, this week’s round up may help. We’ve got tips on how to improve the results you’re getting with Google Shopping, ways to make your shipping practices better for customers, how to get started with product listing ads, mobile commerce trends to keep an eye on, how to prevent order fulfillment errors and more. Let’s get started!
All About Product Listing Ads
Google’s Product Listing Ads, or PLAs, are a way for you to have an ad with a product image included. It works by having you load all your product data into a specially designed spreadsheet, which is then uploaded to Google Merchant Center. When complete, link your Merchant Center account to Google AdWords, get ready to optimize your adwords account, and you’re ready to go. Search Engine Watch offers some tips to help you get the most from your efforts. You should have a promotion line and at least one specific target, which are used like keywords in PPC management and search engine optimization. For more tips and tricks, check out their overview!
How to Improve Your Google Shopping Results
Google Shopping was monetized last year and ever since it’s been a force to be reckoned with. In Q4 2012 it sent sellers a whopping 96% more traffic than Amazon product ads. Search Engine Journal offers some tips to improve your results and get the most out of the service. First, you need to be sure you understand product target bidding and feeding the feed. Google Shopping uses this data instead of keyword based bidding. You should also make sure your pricing and promotions are consistent across your listings, chose your titles carefully, and identify negative search terms, which can actually be used to your advantage.
7 Ways to Improve Your Customer’s Shipping Experience
One of the top complaints of online shoppers is shipping. It’s either too slow, too expensive or both. Practical Ecommerce offers some way to improve your shipping experience and make your customers happier. First, always provide an estimated shipping update and notify them when their item has been shipped-then go one step further and use the notification tool from your shipper of choice as well. Other tips include offering several different shipping options, a free shipping option, and making the time between order placement and shipping as brief as possible. Of course, providing detailed tracking information whenever possible is also a must!
3 Mobile Commerce Trends to Watch
Mobile commerce is exploding in popularity. Today more than ever people are shopping from their smartphones, tablets, and other
mobile devices. If you want your business to keep up, there are three trends you need to watch closely, according to Practical Ecommerce. The first, not surprisingly, is that tablets are a force to be reckoned with. 43% of tablet users spend more time on their tablets than they do on their computers, and 43 % of tablet users like to shop on their tablets. This is a growing market segment you can’t afford to ignore. Another trend is that tablet users love videos, so be sure to incorporate them properly into your mobile site. Finally, don’t forget that men are big mobile shoppers, in fact more men than women shop from their mobile devices these days. Cater to them and reap the rewards.
How to Prevent Fulfillment Errors
It’s happened to all of us. You order something and get something else-or a damaged product or one that is the wrong size or color. Returning is a hassle, and it makes you want to shop elsewhere in the future. To avoid fulfillment errors and the unhappy customers they produce, Practical Ecommerce offers some suggestions. Streamline your workflow and have a structured fulfillment process with specific goals and standards that must be met. Review the process every few months and evaluate your employees. It’s also a good idea to monitor your shipping charges and compare the different services every so often to be sure you’re getting the most from every dollar.