Preparing for Success – Gift Cards
by Michael - July 30th, 2008 7:47 am
One of the hottest trends in ecommerce marketing is offering gift cards or online gift certificates to your customers.
Think about it from their point of view for a minute and it makes perfect sense. A customer is surfing the Internet looking for a last minute gift for a relative, coworker or friend that is hard to buy for as it is and even though your selection is great they just can’t make a decision.
Give that customer a gift card!
Studies have shown that indecisive online gift buyers are more likely to make an online purchase if the ecommerce web site they are viewing offers a gift card or online gift certificate option.
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