The first week of February is underway and Ecommerce Partners offers tips for improving your eCommerce strategy. We have tips on reducing bounce rates, writing dazzling content, avoid web design blunders, making sure you test your ads properly and more. Let’s get started!
Reducing Your Bounce Rate
Having lots of traffic on your site is a good thing, but if they don’t stick around long, it won’t help your business. Search Engine Journal has some suggestions on how to reduce your bounce rate. Among them are making sure your site is compatible with all the major browsers, make your site’s purpose clear and navigation easy, and perhaps most valuable, don’t annoy your visitors. This means no pop ups, videos that automatically play, music, chat windows, etc. Decreasing your page load time also helps. The ultimate goal is to make sure your sites usability is fast and easy for customers.
Avoid Ad Testing Mistakes
Search Engine Watch has a great article on how to avoid mistakes when split testing your PPC ads. They say there are five crucial ones to watch out for. They include don’t pause your ad within the first few days, don’t forget to compare top vs. side performance, don’t use Google’s default rotation, be patient and don’t end your ad too soon, and don’t judge ad performance based on just the control ad. By testing your ads properly you will be sure to get your money’s worth!
Web Design Fails
Search Engine Watch offers a word of caution regarding popular website design techniques that may do more harm than good. One good example is infinite scroll. In theory it seems like a good idea and seems to work on sites like Facebook but think twice about using it on yours. It tends to tire visitors out and when they get tired they go elsewhere. Auto-sliders and auto-play music or videos are also things to avoid. Of course pop ups, pop unders and other intrusive ads are big no-nos. Speaking of ads, it’s also important to make sure your site isn’t too cluttered with them. Sites plastered with ads not only get penalized by Google, but they create noise that drowns out your content and annoys your visitors.
Creating the Best Content
Keywords and back links just don’t cut it anymore. In fact, Panda and Penguin penalizes sites that have too many of each. These days the key to good SEO is content. Lots of it. Search Engine Journal offers advice on how to create the best content for your site. You’ve got to capture your audience’s interest, understand them, and get your point across clearly and succinctly. Don’t forget to end with a hook that will keep them coming back!