Plum is the new black
by lihi lothan - May 2nd, 2008 10:52 am
Recently, you could see the use of the color in the new American Express Plum Card; Plum TV; plum-colored labels for water; and even a character in a new series of books, called Stephanie Plum, with titles including “Plum Lovin’” and “Plum Lucky”.
Trend watchers suggest several reasons so many marketers seem to be going plum. One recurring thought is that the success of technology brands like Apple and BlackBerry is giving fruit a good name, hence the proliferation of plums as well as brands like Pinkberry and Red Mango, which are both frozen yogurts. Another reason is the color being associated with royalty and sophistication.
Of course, not everyone agrees that plum is paramount. The Polo Ralph Lauren Corporation sent out e-mail messages on Thursday to shoppers that proclaimed, “What’s hot now: Think pink.â€
Source – NY Times, 04/18
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