Spring is here and summer isn’t far behind. How’s your site doing so far? If you feel there’s room for improvement, check out this week’s round up. We’ve got ways to make your company news help people stand up and take notice, a look at SEO basics you should be paying attention to, why a mobile friendly site is so important, tools that make creating great content easier, and what you need to know about the pending Penguin update Google has on the way. Let’s get started!
Getting the word out about your company is important, but how you do it is even more important. Press releases can be a useful SEO tool, but not if you abuse them. People don’t want to read about every little move your business makes, and once you start to annoy them with an overabundance of press releases, most bloggers and journalists will send them straight to the trash. So how do you get the right attention? Target your news properly and know who your audience is. Nurture relationships with bloggers and journalists; those relationships will be far more valuable than cold calling. Know the goals you’re hoping to accomplish with your release, and don’t be afraid to be creative!
Tools To Help You Create Great Content
Top Rank Blog has a look at some valuable tools that can help you produce better site content, starting with an editorial calendar. Using one can keep you organized, motivated and on track. Using RSS readers and Twitter searches can help you discover great topics and trends to cover, and tools like Evernote and Kapost can keep you organized. Organization, great research and easy to use multimedia tools can help make your content shine!
What You Need to Know About Google’s Penguin Update
Google is updating Panda soon and you need to be prepared. Penguin, and its processor came as a rude awakening to many site owners. The algorithm sent many sites plummeting to the bottom of SERPs, penalizing them for many things site owners thought were good SEO practices in the past, such as heavy use of keywords. Search Engine Watch wants to help you be prepared for the next update. Links are important. Google can now tell the difference between natural links and unnatural links, and how quickly your site acquires them. Sites that do so too quickly or in sudden spikes will be penalized. How trustworthy the site they came from is also a factor, as are social signals.
SEO Basics You Need to Know
It’s that time of year when people start thinking about spring cleaning, and you may be thinking of sprucing up your site. To help, here’s a refresher course on SEO basics from Search Engine Watch to help you make sure your site is properly organized. First, remember that there are many layers to good SEO including content, authority, performance and user experience. Avoid poor practices like keyword stuffing, and buying links. Optimize for multiple channels (Facebook, Instagram, LinkedIn, etc), use consistent domains, make sure you’re properly optimized for mobile devices, and pay attention to your meta data!
Why You Need a Mobile Friendly Site
Get Elastic has a great infographic explaining why your site needs to be mobile friendly. Shopping via tablets and smartphones has become increasingly popular and mobile web traffic is growing steadily. In a survey, nearly 50% of respondents said they get frustrated and angry when they visit sites and find they have poor functionality. Sites with customized web designs tend to work better on mobile devices. Mobile online sales have doubled and 67% of users say they are more likely to buy from sites that are mobile friendly. You can’t afford to not be mobile friendly. The mobile audience is growing larger everyday and just waiting to buy from a site that makes them feel welcome, so what are you waiting for?