By now, most everyone with an Internet presence knows the basics of search engine optimization, or SEO. The concept is pretty simple – Google and Bing rank your website on their search results pages according to how well they think it matches a given search term. If your website is titled “Fast Car Repairs” and […]
There are many potential reasons why your website can fail. The problem could be technical: the site may crash a lot, or be weighed down with huge video or audio files that take forever to load, resulting in frustration for your visitors. The problem could be found in the site’s design: the layout may be […]
We hope things at your ecommerce business are as hot as this smoldering July. To keep your site optimized for both users and search engines, here’s the run-down on some of the latest news and best advice.
Doing traditional SEO is kind of like completing a dull word search puzzle. You comb through the content on your site, making sure that those critical keywords are there in the right number and in the right places so your site will rank high in the SERPs. This traditional keyword strategy is important, sure, but […]
A start-up business needs SEO (search engine optimization) tools. Here’s why: SEO = advertising. Your new business needs customers, and to get them it must advertise on the Internet, because many of your customers will come to you that way, or at least do online research before buying. Your website must be high on their […]
For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]
A few days ago, Google launched a new service called dynamic remarketing for its Google Merchant Account customers. This is an innovative enrichment of retargeting, the cookie-based technology that generates customized display ads that “follow” users who visit a commercial website then leave without interacting.
In this day and age, when it seems people communicate more via Facebook and Twitter than in any other way, you may be wondering if email marketing has gone the way of the dinosaur.
It’s always so cool to get to look behind the scenes of our favorite ecommerce companies. In fact just a couple weeks ago, ECP’s managing partner, Gil Levy, got an opportunity to visit the headquarters of one of our awesome clients, CostumeBox.com.au. They’re based way down under in Australia, where Gil was spending some time […]
You’re proud of the products and services you provide to customers. And your website should reflect and communicate that pride by providing an attractive, well-maintained and convenient user experience with great content. You know better than anyone that keeping your site flawless is a full-time job. This week, we’re sharing some advice on how to […]
Direct Marketing News and Reach Marketing recently held a round table discussion with seven senior B2B marketers.
You already know that when you’re running an ecommerce business, one of the most effective ways to optimize your site is the inclusion of a blog. A great blog engages readers and encourages them to share your website with friends and colleagues, which helps your SEO.
You’d like your devoted customer base to be kind of like your lawn in the summer months: always growing. Due to increasing competition, it’s simply not enough to offer top-notch products or services. To stand out in the crowd, you have to market your brand brilliantly. Are your company’s website and promotional emails attractive and […]
Regardless of your niche, in today’s market, it’s important to stay competitive. One major way you can continue to grow your customer base and spread your brand’s message is by taking your business global. Making your products or services available to international consumers online is an excellent way to expand your company, but you’ll want […]
What’s new on the web this week? Search engine drama abounds: Google and the Justice Department don’t see eye-to-eye, and Yahoo experiences a predictably rough start with its management of Tumblr. Meanwhile, in social media, we offer advice on how to enhance your tweets with the Vine app and why your Facebook profile shouldn’t be […]