Increasing Popularity of Video SEO

By | July 24, 2013

By now, most everyone with an Internet presence knows the basics of search engine optimization, or SEO. The concept is pretty simple – Google and Bing rank your website on their search results pages according to how well they think it matches a given search term. If your website is titled “Fast Car Repairs” and […]

Basic SEO Tips For Startups

By | July 12, 2013

A start-up business needs SEO (search engine optimization) tools. Here’s why: SEO = advertising. Your new business needs customers, and to get them it must advertise on the Internet, because many of your customers will come to you that way, or at least do online research before buying. Your website must be high on their […]

The Sixth Sense: Digital Shopper Segments

By | July 12, 2013

For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]

An Inside Look at CostumeBox.com’s Australian HQ

By | June 26, 2013

It’s always so cool to get to look behind the scenes of our favorite ecommerce companies. In fact just a couple weeks ago, ECP’s managing partner, Gil Levy, got an opportunity to visit the headquarters of one of our awesome clients, CostumeBox.com.au. They’re based way down under in Australia, where Gil was spending some time […]

Recap: Keeping Your Site in Shape

By | June 25, 2013

You’re proud of the products and services you provide to customers. And your website should reflect and communicate that pride by providing an attractive, well-maintained and convenient user experience with great content. You know better than anyone that keeping your site flawless is a full-time job. This week, we’re sharing some advice on how to […]

News Recap: From SEO Content to Superior Landing Pages

By | June 12, 2013

You’d like your devoted customer base to be kind of like your lawn in the summer months: always growing. Due to increasing competition, it’s simply not enough to offer top-notch products or services. To stand out in the crowd, you have to market your brand brilliantly. Are your company’s website and promotional emails attractive and […]

3 Tips for a Successful International Ecommerce Site

By | June 7, 2013

Regardless of your niche, in today’s market, it’s important to stay competitive. One major way you can continue to grow your customer base and spread your brand’s message is by taking your business global. Making your products or services available to international consumers online is an excellent way to expand your company, but you’ll want […]