Basic SEO Tips For Startups

By | July 12, 2013

A start-up business needs SEO (search engine optimization) tools. Here’s why: SEO = advertising. Your new business needs customers, and to get them it must advertise on the Internet, because many of your customers will come to you that way, or at least do online research before buying. Your website must be high on their […]

The Sixth Sense: Digital Shopper Segments

By | July 12, 2013

For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]

Recap: Keeping Your Site in Shape

By | June 25, 2013

You’re proud of the products and services you provide to customers. And your website should reflect and communicate that pride by providing an attractive, well-maintained and convenient user experience with great content. You know better than anyone that keeping your site flawless is a full-time job. This week, we’re sharing some advice on how to […]

News Recap: From SEO Content to Superior Landing Pages

By | June 12, 2013

You’d like your devoted customer base to be kind of like your lawn in the summer months: always growing. Due to increasing competition, it’s simply not enough to offer top-notch products or services. To stand out in the crowd, you have to market your brand brilliantly. Are your company’s website and promotional emails attractive and […]

3 Tips for a Successful International Ecommerce Site

By | June 7, 2013

Regardless of your niche, in today’s market, it’s important to stay competitive. One major way you can continue to grow your customer base and spread your brand’s message is by taking your business global. Making your products or services available to international consumers online is an excellent way to expand your company, but you’ll want […]