Welcome to a new webinar series presented by Josh Rehr of ECommerce Partners! Hi I’m Josh Rehr, a marketing manager at ECommerce Partners. I want to thank you for watching another installment in our Email Marketing Done Right series. Today, we‘re going to focus on the acquisition of an email address; the first step to increasing the lifetime value of your customers. Continue ...

Businesses that require direct communication between seller and customer, and businesses selling custom products/wholesale offers can benefit greatly from having live chat on their website. Businesses with a high bounce rate and low conversion rate can use live chat to identify problem areas as well as improve their overall site performance. Businesses with high AOV (generally above $1k) can gain an advantage from live chat because the time to purchase is higher and live chat can help build trust between customers and sellers, similar to that of an in-store shopping experience. Continue ...

Did you know that over the past decade, the overall shopping cart abandonment rate has increased every year on average? The current 2016 average is over 68%, according to the Baymard Institute.* If you’re involved in ecommerce, this number probably doesn’t surprise you.  Nonetheless, it’s still somewhat shocking when you think about it. For every 100 potential customers, 68 or more will leave your site without making a purchase. Continue ...