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It’s time to start gearing up for the next holiday shopping event, Valentine’s Day. It’s also a good time to set some goals for 2013 and learn how to improve your business. To help, we have tips on choosing the right platform, using video in your SEO efforts, making your site tablet friendly, and more. Let’s get started! Read the rest of this entry »

Happy New Year! 2013 is here and the holiday shopping season is behind us. This week’s stories include a report on how mobile shopping is growing, popular SEO myths debunked, tips for getting the most conversions from your landing page, how tablets are slowing revolutionizing online shopping, and more! Read the rest of this entry »

The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more. Read the rest of this entry »

The holiday shopping season is at its peak as shoppers hurry to finish before next week’s holiday. Here’s a look at some interesting ecommerce news this week including ways to create content your visitors will love, and strategies to avoid. We’ve also got tips on how to make your site even better for 2013. Read the rest of this entry »

The holiday shopping season continues to unfold and so do the ecommerce headlines. This week, Google + introduces a new feature that could become a useful marketing tool for ecommerce, a look at the most important changes made to Google’s SERP this past year, a step by step look at how to figure out how valuable your newsletter is, tips to optimize your site, and how mobile sales are increasing and taking a bit out of sales made from computers. Read the rest of this entry »

As the 2012 holiday shopping season ramps up into high gear, 2013 predictions, Google penalties, a new anti-fraud service, tips for choosing an ecommerce platform and freshening up product descriptions are just some of the news topics this week. Read the rest of this entry »

Black Friday and Cyber Monday have come and gone and the holiday shopping season is now upon us. Experts say it could be a jolly holiday for ecommerce but that doesn’t mean you shouldn’t be looking for ways to improve. Here are some tips and advice to help make your holiday sales merry and bright. Read the rest of this entry »

This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video ads may be the key to reaching mobile users, and two labor-rights groups launch an anti-Cyber Monday protest. Read the rest of this entry »

You might have a killer marketing campaign this season, unbeatable promotions, and top-selling inventory; however, if you don’t prepare ahead of time for the holiday season, you may end up backed up on orders, and with a slow, or even crashed website. You should make sure to prepare your website and staff for an unprecedented growth in traffic and orders. Read the rest of this entry »

While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp up your social media strategy and engage with your fans and followers. Read the rest of this entry »