There are many comprehensive lists on how to enhance your social media profiles, but one of the most thorough and informative out there is the list by Debbie Hemley on the Social Media Examiner. They’ve recorded 26 tips to improve your social media ecommerce services, but after reading them, one really significant tip stood out.
We can’t believe it’s August already. How can you keep your conversion rate as hot as the pavement? We’re back this week with more helpful tips for you. Your Mobile App and Your Mobile Site: How to Make Them Work Want to get more users to download your mobile app? Of course you do. Linda […]
As an savvy entrepreneur, you’re always looking for ways to draw attention to your ecommerce business. We’ve got some good ideas for you this week, as well as some pointers on what you should avoid. Keep reading for information on SEO scams, Pinterest strategies, and AdWords tips!
By now, most everyone with an Internet presence knows the basics of search engine optimization, or SEO. The concept is pretty simple – Google and Bing rank your website on their search results pages according to how well they think it matches a given search term. If your website is titled “Fast Car Repairs” and […]
There are many potential reasons why your website can fail. The problem could be technical: the site may crash a lot, or be weighed down with huge video or audio files that take forever to load, resulting in frustration for your visitors. The problem could be found in the site’s design: the layout may be […]
We hope things at your ecommerce business are as hot as this smoldering July. To keep your site optimized for both users and search engines, here’s the run-down on some of the latest news and best advice.
Doing traditional SEO is kind of like completing a dull word search puzzle. You comb through the content on your site, making sure that those critical keywords are there in the right number and in the right places so your site will rank high in the SERPs. This traditional keyword strategy is important, sure, but […]
A start-up business needs SEO (search engine optimization) tools. Here’s why: SEO = advertising. Your new business needs customers, and to get them it must advertise on the Internet, because many of your customers will come to you that way, or at least do online research before buying. Your website must be high on their […]
For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]
A few days ago, Google launched a new service called dynamic remarketing for its Google Merchant Account customers. This is an innovative enrichment of retargeting, the cookie-based technology that generates customized display ads that “follow” users who visit a commercial website then leave without interacting.
In this day and age, when it seems people communicate more via Facebook and Twitter than in any other way, you may be wondering if email marketing has gone the way of the dinosaur.
It’s always so cool to get to look behind the scenes of our favorite ecommerce companies. In fact just a couple weeks ago, ECP’s managing partner, Gil Levy, got an opportunity to visit the headquarters of one of our awesome clients, CostumeBox.com.au. They’re based way down under in Australia, where Gil was spending some time […]
You’re proud of the products and services you provide to customers. And your website should reflect and communicate that pride by providing an attractive, well-maintained and convenient user experience with great content. You know better than anyone that keeping your site flawless is a full-time job. This week, we’re sharing some advice on how to […]
Direct Marketing News and Reach Marketing recently held a round table discussion with seven senior B2B marketers.
You already know that when you’re running an ecommerce business, one of the most effective ways to optimize your site is the inclusion of a blog. A great blog engages readers and encourages them to share your website with friends and colleagues, which helps your SEO.