It’s the first week of fall—but, as an ecommerce business owner, you’ve got to be thinking about the holidays already! We’ve got some great thoughts and ideas for you as you do some advance planning. Check out the articles we’ve been reading about online commerce this week. Jack-o-Lanterns and Mistletoe It’s become pretty hip to […]
When you’re doing business via an ecommerce site, it’s important to examine the user experience from many perspectives: is your site visually appealing? Is the content useful and interesting? Can potential customers find it easily? Are the products and services you offer branded appropriately? You’ve probably thought about each of these issues at some point […]
Did you enjoy your long weekend? If you’re like a lot of entrepreneurs, you probably interpreted “Labor” Day quite literally—that is, you found yourself doing some catch-up work on your day off. We hope you found some time to relax and enjoy the last few days of summer. Now, it’s time to start the new […]
A logo is the visual representation of your business. As your business grows, you’ll find that there are even more opportunities to use your logo. Because it’s an important part of your brand, it makes sense that you want a well designed logo. The only problem is that developing a design that is exactly what […]
When you’re an independent entrepreneur, you don’t have one job—you have many. One your most important duties is staying in touch with your potential customers in as many ways as possible, like providing them with hot content on your company blog, optimizing your social media profiles, and keeping your search rankings in top shape. One […]
Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]
If you haven’t heard of native advertising, don’t feel like you’re out of the loop. This term really didn’t come into use until 2012. Although it’s actually one of quite a few buzzwords related to online advertising, it’s probably one of the most significant. The reason why, is that it refers to a trend that […]
How have your sales been these past few weeks? Whether you’re meeting your current goals or looking to improve your numbers, you’re always challenging yourself to keep growing. This week, we’re here with some helpful reminders about your site content, as well as news on the latest way to reach customers who may be in […]
You work hard, you’re proud of your business, and you want everything you do to reflect that. These days, your ecommerce site is one of the most important representations of your great ideas, the excellent work you do, and the superior services and/or products you provide. So you want it to be attractive, useful, and […]
From a copywriting checklist to help you stay on track with your keyword research, to a look at some common email marketing mistakes and how to avoid them, to finding out what SEO risks are worth taking and which are not, read on to learn more!
Everyone knows efficient Search Engine Optimization (SEO) is crucial for increasing traffic to your website. But if everyone knows this, and everyone tries to create the most efficient web page for this purpose, what will give you an extra edge?