News Recap: From SEO Content to Superior Landing Pages

By | June 12, 2013

What's happening in the world of online marketing this month?You’d like your devoted customer base to be kind of like your lawn in the summer months: always growing. Due to increasing competition, it’s simply not enough to offer top-notch products or services. To stand out in the crowd, you have to market your brand brilliantly. Are your company’s website and promotional emails attractive and user-friendly? Is your content well written and strategized? Are you doing all you can to convince potential customers to take action? Check out these helpful suggestions to improve your marketing campaign today.

Design a Superior Landing Page

You know what they say about first impressions. And when it comes to your company’s website, the landing page really is everything. If the user thinks he’s landed on the page of a business with questionable practices or finds your site difficult to navigate, he’s going to close the browser. So make sure you deliver your brand’s message and reputation from the very beginning. Check out these landing page design tips from Manish Dudharejia on Search Engine Journal.  They help turn casual readers into customers by making your shopping experience convenient, secure and pleasant.

Responsive Email Design that Works

Speaking of user-focused design, keep your business’s promotional emails out of the trash bin with these responsive email design tips from Linda Bustos. A big part of effectively designing for email is to put yourself in your customer’s shoes. An email from your company in his inbox should inspire him to browse your latest offerings, not roll his eyes. If you find the text difficult to read or the links annoying to open, it’s likely that your users will, too … and he’ll unsubscribe from your list. Make your email marketing campaigns successful by following these common-sense guidelines.

Find the Right SEO Copywriting Partner

When you choose a consultant to help you with an aspect of your business that you feel needs some specialized expertise, you want to be sure that you’re getting exactly that: expertise. When you’re looking for an SEO content writer, you want someone who combines an understanding of online marketing with a genuine ability to connect with readers. Remember: content is only truly valuable if users find it appealing and engaging. When you’re searching for the right partner, here are some tips from Heather Lloyd-Martin, that you should address in discussions with all candidates. A reputable and successful form should give you a clear picture of their strategies, methods and results. If you find their message vague and their tactics unfocused, move on. You want a partner who is as serious about SEO content writing as you are about your business.