Microsoft acquires Navic Networks
by Michael - June 19th, 2008 9:30 am
According to E-Commerce News, Microsoft has acquired advertising gurus Navic Networks, a, interactive television advertising company whose purpose is to direct and assist advertisers in targeting their ads to the right audiences.
Using statistical data, Navic works their magic by providing interactive overlays for television commercials that allow viewers to react to the commercials by using their remote control in order to get additional information on the product or service being offered.
Microsoft understands the potential value of this acquisition that offers the ability to email information or send it via USPS by using the information on file with the cable company. Expansion on the existing activities of the company is inevitable and with Navic’s reach of over 35 million homes, Microsoft’s plans include taking their own existing online advertising efforts into the on-air media.
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