Lionsgate, YouTube strike one of a kind deal
by Michael - July 17th, 2008 6:42 am
According to the Hollywood Reporter, major film studio Lionsgate and video sharing site YouTube (a Google owned website, I might add) have come to an agreement regarding an ad-sharing deal that is likely to be the first of what could be many similar deals in the future.
In a nutshell what it equates to is a channel on YouTube that features clips of Lionsgate owned films, over which advertising will be placed. The “Saw” films, classics like “Dirty Dancing” and even television series like “Weeds” are all included.
source:Â Hollywood Reporter
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