There is an expectation in the world of eCommerce, specifically for companies that have products with many options and images to display, that when a user is on the product display page (PDP), and selects a specific option such as color, the thumbnail display will be limited to the views associated with that color. In BigCommerce, there is the native ability to switch the main image display based upon the color selected, however, this switch is limited to a single image, not to addressing the multiple thumbnails that may be associated with that color.
The user is left with a main image change, but a large number of thumbnails representing all product views in all colors. With a little bit of planning and proper use of naming convention on the thumbnail images, the PDP display can be set up to switch between image sets when different color swatches are selected.
To see it live: http://jambu.com/sheila/
Interested in learning more? We can assist you in implementing this and other custom BigCommerce solutions.