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It’s time to start gearing up for the next holiday shopping event, Valentine’s Day. It’s also a good time to set some goals for 2013 and learn how to improve your business. To help, we have tips on choosing the right platform, using video in your SEO efforts, making your site tablet friendly, and more. Let’s get started!

How to Traffic Harvest

Search Engine Watch wants you to think about traffic harvesting. It’s a technique that goes beyond SEO’s traditional SEO techniques by looking at the keywords your site ranks for on the second page of search results. Chances are there is decent traffic here that Google Analytics hasn’t picked up. Once you’ve found some promising keywords, see if you can create content around them to help attract more traffic. It’s SEO gone just a little deeper, and you could find a gold mine. SEW tells you how to get started.

http://searchenginewatch.com/article/2234133/Becoming-a-Traffic-Harvester

Using Video for SEO

As YouTube has proven, videos are very popular.   Over 85% of Internet users watched at least one video online in November. That’s about 40 billion videos watched! Search Engine Watch offers some suggestions on how to harness the popularity of videos and use them to help your SEO. Among their ideas are customer testimonials, how-to videos, video product reviews. FAQ’s, infographics, and more. It doesn’t have to bust your budget-the article also includes some tips on how to keep video production costs down.

http://searchenginewatch.com/article/2234134/3-Amazingly-Simple-Ways-to-Use-Video-for-Link-Building

Usability and Accessibility Matter!

Multilingual Search wants to remind you that while having an attractive site with great deals and top notch photos or images is important, it means nothing if your site usability and accessibility are dismal. Customers that find your site and then get frustrated trying to navigate it or get an error message instead of the page they want will quickly give up and go elsewhere. Make sure your site is easy to navigate and read and that all the links and widgets work.  Getting a lot of complaints about your website? Listen to them closely and be responsive. If your site is hostile to those with disabilities, those customers will go elsewhere too. It’s not hard to make your site friendly to those with color blindness or who use screen readers, so there’s no excuse not to do so.

http://www.multilingual-search.com/understanding-the-impact-of-usability-and-accessibility-on-your-conversion-rate/03/01/2013/

5 Ways to Make Your Site Tablet Friendly

Tablets are hot, and not just the iPad. Android tablets like the Nexus 7 and Samsung Galaxy Tab and ereader/tablet hybrids like the Nook Tablet and Amazon Fire are also enjoying wild popularity. Studies show people are shopping from their tablets more and more. Is your site ready for those eager mobile shoppers? If not, Practical Ecommerce has some advice. Flexible layouts that allow your site to adapt to different screen sizes and resolutions and finger friendly navigation are a must. Using high quality yet lightweight images will help your site shine on a tablet, and streamline and optimize your scripts for fast loading.

http://www.practicalecommerce.com/articles/3868-5-Ways-to-Enhance-an-Ecommerce-Site-for-Tablets

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This entry was posted on Tuesday, January 8th, 2013 at 11:10 pm and is filed under ECommerce Strategy, Mobile Marketing, SEO.