Ecommerce News: Google Algorithm Changes, Personalized Ecommerce & Online Sales Growth
by Elana Birnbaum - February 6th, 2012 9:26 am
Google Update: Changes in the Algorithm Reveal Focus on Fresher Results
Google released a new update at the tail end of January. The update, according to the Official Google Search Blog, will focus on delivering fresher results by categorizing pages based on the date they were published. Other updates include an upgraded new feature that is more sophisticated in blending news articles with organic search results on relevant topics and automated spelling corrections on commonly misspelled key phrases. They have also made several other improvements: a better related search category, improved search quality for images, and cross language refinements among them.
Personalized Ecommerce Becomes a Reality with Shared Content on the Rise
According to an article published by TechCrunch, personalized Ecommerce solutions are already in place. Online retailers, using data gathered from other online purchases and interests, can predict what you want to buy before you are even ready to place an order. According to Nir Eyal, Pinterest and other start-ups are creating an even simpler way for users to build a set of interests and reliable data that can be used to connect people with the products that they want most. What began with Amazon’s algorithmic matching solution has transformed the way that customers expect their online shopping experience to take place. In the way of processing data and understanding users’ tastes and preferences, new innovations are sweeping the market so that online retailers can make relevant recommendations to online shoppers.
Surge in Ecommerce Growth in Smaller cities Signifies Rising Demand for Online Shopping
In India, Ecommerce sales have seen a significant rise in non-metropolitan areas. The sheer need for products not readily available in these smaller cities may partially account for the rise in online shopping activity, but this trend shows that Ecommerce has become an integrated component in normal retail sales activity. According to Google’s report data, more than 70% of search queries were performed in non-metropolitan areas, indicating a demand for worldwide Ecommerce solutions. On a global scale, Ecommerce stores are beginning to focus on developing their online shopping experience for metropolitan and rural cities alike.
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