Ecommerce News: Popular Browsers, Google Penguin Updates & Smartphones Latest Customer

By | May 15, 2012

This week in ecommerce, a new study reveals that the top one third of ecommerce vendors deliver an exceptional customer experience and have very high satisfaction scores. In other news, people under the age of 35 prefer to use Safari and Chrome instead of Internet Explorer, and mothers are using smartphones to keep their children entertained. Google has unleashed several algorithm updates, which have affected website rankings for many webmasters. E-retailers are also taking a multi-platform approach to marketing their products through social media.

Research Shows Younger Generation Prefers Safari and Chrome over Internet Explorer

Forbes Magazine and the Ars Technica technology news source has indicated that based on recent studies, Internet Explorer is regaining momentum as the most popular web browser in the world. Although according to other studies by LiveIntent, a web agency that places millions of dollars in advertising through email alerts and newsletters, says that the younger generation under 35 years of age prefers to use Safari and Google Chrome over Internet Explorer. The data also shows a lot of mobile Internet activity, which indicates that the younger generation is also very active on their mobile devices whether they are using the Android or iPhone.


More than 33% of E-Retailers Deliver a Superior Web Experience

According to a study from ForeSee, online consumers give the best ratings as far as customer satisfaction. On a scale of 100, the mega-popular online store scored an 89, which indicates very high satisfaction with the customer experience on Amazon. ForeSee also measured the satisfaction scores of the other top 100 e-retailers. While Amazon had the highest satisfaction score, 36 out of the 100 online vendors scored better than 80 out of 100. Apple Inc. and QVC were the next two top scorers with 85 points each. By utilizing the latest technologies and innovations, the top 100 online vendors are putting in place ecommerce strategies that have improved customer satisfaction and the web browsing experience significantly.



Google’s Algorithm Updates Shine Light on Scoring, Freshness, and Authority

With two Google Panda updates, a Penguin update, unnatural link warnings, and a parked domain issue, Google has launched more than 50 updates to their algorithm in the last year. In many cases, Google is not always transparent about exactly what their changes entail, and it is difficult to know which change has impacted websites in the past month. According to Google, ‘more authoritative results’ will be displayed which likely means that strong link profiles will play a significant role in ranking websites. Google will also be ranking based on ‘freshness’ factors, which includes how Google interprets fresh content and posts to a website. Companies are now revamping their online marketing initiatives to drive more traffic and increase their Google rankings.



Smartphones: The New Babysitter

Mothers are finding that mobile devices are a great way to keep kids entertained, and they are being increasingly used to help mothers keep bored kids busy. New research suggests that mothers are sharing their mobile devices with children as young as 1 year old. Research also states that 39% of Internet using moms pass their children their mobile devices to keep them engaged and entertained. Only two devices are used more frequently to keep children entertained in the car: the Nintendo DS and the car DVD player. Mothers also frequently share their iPad, iPod, and laptop with their kids, and the CEO and founder of Mom Central, Stacy DeBroff, says that mothers are ‘raising digital natives.’ This could affect ecommerce strategies, as online vendors make their website more family and user friendly for mobile devices.



Multi-Platform Social Media Accounts a Favorite of Ecommerce Vendors

Ecommerce vendors are utilizing social media marketing campaigns that take a multi-platform approach to diversify their Internet marketing strategies and boost their online success. By interacting on several social media profiles, businesses are targeting certain segments of their audience by actively participating in social media platforms that appeal to different types of people. According to a study by Campalyst, 97% of businesses maintain a Facebook page, while 96% also have an active Twitter account. 90% of businesses are now using video marketing to create content on the most popular web-based video platform.