Ecommerce Future Change, Google Analytics on Mobile & Facebook Ecommerce
by admin - July 10th, 2012 5:19 pm
Exciting new developments have emerged in the ecommerce industry this week. Whispers of Facebook taking a more active role in the fast-growing online shopping world have been circulating. With the incredible growth of the ecommerce industry, experts around the world are expecting significant change in the future, and companies are taking stock in the market by investing more money than ever before in ecommerce technology. Google Shopping and recent changes to Google Analytics are also affecting retailers and their ability to effectively market their products and services.
European Ecommerce Experts Expect Future Change
Industry experts convened at a panel in London earlier in the month to discuss the future of ecommerce. Experts agree that the industry will be undergoing enormous change and is poised to contribute more significantly to the retail industry moving forward. Experts concluded that consumers will be searching for an easy and more personalized user experience, and savvy retailers will deliver those results with sophisticated ecommerce solutions and platforms. Don Nesbit of Argos said, “The next few years are likely to see change speed up rather than slow down. M-commerce in particular offers many exciting opportunities for retailers, as do tablets.”
Retailers can now Access Google Analytics from their Mobile Devices
Google has now introduced a new Mobile App Analytics for its popular webmaster analytics tool, Google Analytics. Mobile App Analytics will allow marketers, developers, and business owners to review data and measure the performance of their websites using several different tracking metrics as they relate to the mobile shopping experience. This free tool has garnered a lot of attention, as it simplifies the process of tracking website performance and allows marketers, webmasters, and developers to procure information directly from the source on search engine traffic. This new feature will offer a ‘holistic view’ of consumer preferences and buying behaviors on mobile devices, according to JiaJing Wang, product manager of Google Analytics.
Retailers Invest More in Ecommerce Technology
After Andy Dunn built a successful online men’s clothing store, the retailer realized that many consumers want to touch, feel, and wear the clothes before they buy. He decided to pursue a more physical type of online retailing instead of pursuing the more traditional path of building boutiques in various areas of the country. In an effort to provide a full user experience without opening local shops, the retailer partnered with a major retail company that allowed customers to shop in 20 locations worldwide and to purchase Dunn’s apparel on their website. The larger trend evident from this company’s example is that merchants, particularly large, established retail companies, are looking to invest more money into the up-and-coming ecommerce market.
Navigating Google Shopping to Get Products Noticed
The search engine product listing platform formerly known as Google Product Search and Google Listing Ads has quickly become a relic of the past. In place of the traditional (and free) Google Product advertisements that were previously seen on the popular search engine, retailers will now need to learn to use Google Shopping, a bid-oriented program designed to list products in Google for consumers to find based on relevant search terms. Google Shopping is now very similar to Google Adwords, although retailers are finding that Google Shopping lends the same benefits as the previous product listings featured on Google, although the program now costs a nominal fee.
Facebook Rumor: Is the Social Media Giant Poised to Launch Ecommerce Platform?
Facebook has considered taking a more active role in ecommerce over the past few months, and their transformation into an ecommerce hub may be more than speculation. Facebook has indicated that they may introduce a new “Want” button, which would be the first step in positioning the social platform into becoming a virtual marketplace. The goal at this point would be for Facebook to allow businesses and consumers to meet, connect, and engage with one another. The “Want” button is rumored to still be in the testing phase, and an official release date has not yet been revealed to the public.
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