Drinking the Social Media Kool Aid
by Michael - July 21st, 2008 12:15 pm
Social media has taken the Internet by storm in recent years to the point where now profiles on popular social media web sites like MySpace or Facebook serve as a calling card more than I ever imagined possible.
In bars people don’t ask for telephone numbers anymore, even though they just bought the new iPhone 3G. Instead, people are asked what their MySpace profile name is.
Are you using social media web sites to your advantage? If you aren’t you might want to get on that bandwagon soon because I guarantee that your competition is probably already there.
One note of warning before you proceed: When an ecommerce web site goes social, the hard sell needs to take a back seat to the fun and light hearted, otherwise you are going to alienate your audience quickly.
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