Dennis Consorte, CMO Presents at IRCE 2009
by Dennis Consorte - June 17th, 2009 4:50 pm
Key members of our team returned last night after attending Internet Retailer 2009 Conference & Exhibition (IRCE), hosted at the Boston Convention & Exhibition Center. This was an outstanding event with 5,000 e-tailers in attendance. I had the pleasure of presenting some of our search engine strategies to a group of over 600 online retailers, along with co-panelists Duncan White and Marissa Colwell. Specifically I spoke about local web optimization and Google Product Search. Sharing some of these techniques falls in line with our policy of full transparency to our clients. Other topics included in the presentation entitled, 10 ways to Improve Your SEO Rankings were Search Engine Optimization 101 and other ways to supplement an already strong SEO campaign using some of the new features of Google, such as video optimization and optimizing blogs for inclusion in the SERPs (Search Engine Results Pages).
Being a speaker for Internet Retailer was an honor. The theme for this year’s show was, Rising Above the Economic Storm and I was glad to represent Ecommerce Partners in helping merchants grow their website presence through search marketing techniques and SEO-friendly development following some best practices. The goal of any respectable online marketing firm is to educate the consumer before a buying decision is made. We and other e-commerce merchants at IRCE were glad to participate as Internet Retailer is a top authority in the eCommerce space. To be named one of the IR Top 500 is the golden egg of internet marketing. For those of you who have not yet had the experience of attending, I’d recommend registering for IRCE 2010 when the time comes, to get a feel for competing in the retail space online.
Kudos to Internet Retailer and my co-panelists Duncan and Marissa and I look forward to next year’s event!
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