Ecommercepartners.net

Spring is here and summer isn’t far behind. How’s your site doing so far? If you feel there’s room for improvement, check out this week’s round up. We’ve got ways to make your company news help people stand up and take notice, a look at SEO basics you should be paying attention to, why a mobile friendly site is so important, tools that make creating great content easier, and what you need to know about the pending Penguin update Google has on the way. Let’s get started! (more…)

You think you’ve done everything right. Your landing page is clear, polished, and easy to navigate. Your product descriptions and images sparkle, and you’re offering an irresistible promotion-but are you? You may be finding that people are putting things in their carts but never following through with the purchase. Why? The reasons for shopping cart abandonment are numerous, and some you can’t help. For example, a shopper simply changes their mind, their payment method is declined, or their internet connection goes down. But there are some reasons you can do something about, like design issues, support issues and technical problems on your site. Let’s take a look at some ways you can decrease abandonment at checkout by increasing shopping cart functionality. (more…)

The first week of February is underway and Ecommerce Partners offers tips for improving your eCommerce strategy. We have tips on reducing bounce rates, writing dazzling content, avoid web design blunders, making sure you test your ads properly and more. Let’s get started! (more…)

Happy New Year! 2013 is here and the holiday shopping season is behind us. This week’s stories include a report on how mobile shopping is growing, popular SEO myths debunked, tips for getting the most conversions from your landing page, how tablets are slowing revolutionizing online shopping, and more! (more…)

The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more. (more…)

The holiday shopping season is at its peak as shoppers hurry to finish before next week’s holiday. Here’s a look at some interesting ecommerce news this week including ways to create content your visitors will love, and strategies to avoid. We’ve also got tips on how to make your site even better for 2013. (more…)

Many of our clients come to us after spending a significant amount of time and resources designing or redesigning their website, and are still getting poor conversion results.  We see it all the time.  What many clients might not have been aware of is that their new design could have been doomed from the start. More and more research about user interaction is shedding light on the ways that people read and respond to the information they see online.

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In the early days of the web, trying to navigate to a page that wasn’t there caused your web browser to have something of a minor stroke; it just stopped working, and you weren’t going anywhere.

Before long, web designers got smarter, and we started using the infamous “404 Page” to announce that the page you were looking for wasn’t there anymore, or maybe never was in the first place. So what do you do with yours? Well, the first thing you have to decide is whether to even 404 or not in the first place.

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Back in August 2009, we implemented a new customer feedback technology to our website. This program creates a pop-up window requesting viewers to respond to questions regarding their experience on the site. The software is called Kampyle, and it allows you to easily manage and analyze consumer feedback. The feedback form requests users to rank the website 1 – 5, and to select a comment topic: bug, suggestion or site content. Once the user submits this form, Kampyle analyzes the information and groups it appropriately by rank and topic for easy analysis.

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How can you judge a company’s success? Simple – by its levels of customer satisfaction. One of the most basic rules of business: A happy customer is a repeat customer.

Competition is at an all-time high and companies are trying everything from operating dozens of social networking sites to running daily promotions in order to gain and keep customers. Rather than expand rapidly into dozens of various marketing strategies, why not go straight to the source and ask the consumer what’s working and what isn’t?

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