Ecommercepartners.net

Many of our clients come to us after spending a significant amount of time and resources designing or redesigning their website, and are still getting poor conversion results.  We see it all the time.  What many clients might not have been aware of is that their new design could have been doomed from the start. More and more research about user interaction is shedding light on the ways that people read and respond to the information they see online.

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In the early days of the web, trying to navigate to a page that wasn’t there caused your web browser to have something of a minor stroke; it just stopped working, and you weren’t going anywhere.

Before long, web designers got smarter, and we started using the infamous “404 Page” to announce that the page you were looking for wasn’t there anymore, or maybe never was in the first place. So what do you do with yours? Well, the first thing you have to decide is whether to even 404 or not in the first place.

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Back in August 2009, we implemented a new customer feedback technology to our website. This program creates a pop-up window requesting viewers to respond to questions regarding their experience on the site. The software is called Kampyle, and it allows you to easily manage and analyze consumer feedback. The feedback form requests users to rank the website 1 – 5, and to select a comment topic: bug, suggestion or site content. Once the user submits this form, Kampyle analyzes the information and groups it appropriately by rank and topic for easy analysis.

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How can you judge a company’s success? Simple – by its levels of customer satisfaction. One of the most basic rules of business: A happy customer is a repeat customer.

Competition is at an all-time high and companies are trying everything from operating dozens of social networking sites to running daily promotions in order to gain and keep customers. Rather than expand rapidly into dozens of various marketing strategies, why not go straight to the source and ask the consumer what’s working and what isn’t?

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Slideshare is the world’s largest community for uploading, sharing and distributing presentations. Over 30 million consumers visit the site monthly and it is becoming a key tool, particularly for B2B sales. A basic membership is free and within 5 minutes you’re ready to start uploading. See how ECommerce Partners used Slideshare to promote our own email marketing product (below the fold) by converting our existing sales presentation from Powerpoint.

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Increase sales over 12% with faster loading pages

Google has recently announced that they may start using site speed in ranking a website. How quick does your site load? Is it (more…)

Although nothing is certain in today’s economy, ecommerce remains a beacon of possibility and profit. Your customers don’t have to leave home to buy your products, and it’s often more cost-effective to host a virtual storefront than a brick-and-mortar one. Ecommerce sites are well positioned in this turbulent time. However, with the economy in flux and competition intensifying now is certainly not the time to become complacent. (more…)

Leading Interactive Agency Receives Top Honors for Consumer Website

New York, NY—July 21, 2008—ECommerce Partners, one of the leading digital interactive agencies widely recognized for building successful businesses online, has been awarded Ad Tech’s 2008 Limelight Award for Best Business-to-Consumer Transaction website. ECommerce Partners received top honors for its e-commerce site Anthony Logistics for Men, a men’s skincare brand. (more…)

The most crucial step in creating a solid and reliable Internet experience for your web site visitors is your ensuring that your ecommerce web site design is professional in appearance and operation.

These three design tips are not even close to comprehensive but they will give you a solid start toward improving your own ecommerce web site development tremendously. (more…)

Recently, you could see the use of the color in the new American Express Plum Card; Plum TV; plum-colored labels for water; and even a character in a new series of books, called Stephanie Plum, with titles including “Plum Lovin’” and “Plum Lucky”.

Trend watchers suggest several reasons so many marketers seem to be going plum. One recurring thought is that the success of technology brands like Apple and BlackBerry is giving fruit a good name, hence the proliferation of plums as well as brands like Pinkberry and Red Mango, which are both frozen yogurts. Another reason is the color being associated with royalty and sophistication.

Of course, not everyone agrees that plum is paramount. The Polo Ralph Lauren Corporation sent out e-mail messages on Thursday to shoppers that proclaimed, “What’s hot now: Think pink.”

Source – NY Times, 04/18