Ecommercepartners.net

1. Create Exclusive Offers for Fans and Followers – Don’t just post a blanket notice of a sale. Both Facebook and Twitter have different methods to go about marketing yourself. For instance, Twitter is more attuned to “raw”, up-to-the-minute thoughts and instant posts. Twitter centers on “what are you doing RIGHT now” – so it’s naturally more suited to impulse buys and quick coupon announcements. You’re also limited in the number of characters you can post – so your tweet should be short and direct. Facebook lets you include a reasonable amount of text, plus images or video, while letting users “like” or comment below it. Facebook marketing is more about the company interacting with its fans in a more leisurely, community building forum.

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When working with Adwords, quality is key.  While Google and other Pay-Per-Click (PPC) search engines don’t go into grand detail on what factors make up their quality score analysis, any good pay per click marketer knows that the higher your quality score – the less you’ll pay for clicks.  To make things even more interesting, none of the PPC search engines will tell you how to go about raising your score.  There are, however, some proven methods and strategies that have shown to decrease your cost per click while raising your quality score.

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5 Strategies to Keep Your Best Clients Coming Back

The Pareto Principle (aka the 80-20 rule) states that 20% of your customers account for 80% of your business. If this old adage is true – you should be doing all you can to keep those 20% coming back again and again.

One tried and true methodology is the American Customer Satisfaction Index developed by the University of Michigan Ross School of Business. It links quality, expectations and perceived value to overall customer satisfaction and loyalty. See chart below:

Source: ACSI Drivers of Customer Satisfaction

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ECommerce Partners, the innovative interactive agency and ecommerce solution provider, has been nominated for Ad Tech’s 2008 Limelight Award in the Best Business-to-Consumer website category for Anthony.com, the online home of top men’s skincare and grooming brand Anthony Logistics for Men.

New York, NY (PRWEB) July 24, 2008 — ECommerce Partners, a leading ecommerce solution provider widely recognized for building successful businesses online, has been nominated for Ad Tech’s 2008 Limelight Award in the Best Business-to-Consumer Transaction website category. ECommerce Partners received top honors for its ecommerce site Anthony Logistics for Men, a men’s skincare brand.

The 2008 Ad Tech awards, an industry event created to recognize talented designers and companies who demonstrate excellence in interactive marketing, hosted some of the leading U.S. interactive and technology agencies and web design teams. ECommerce Partners’ website was chosen by an executive panel of industry experts and judged on four key criteria: creativity, ease of navigation, results based on objectives and overall experience.

We are honored to be chosen among our peers for our front and back end work on the Anthony Logistics for Men website

“We are honored to be chosen among our peers for our front and back end work on the Anthony Logistics for Men website,” said Gil Levy, co-founder of ECommerce Partners. “This was a highly competitive category, and we competed against brands with vast budgets. We are thrilled to receive recognition for the overall aesthetic and comprehensiveness of the site.”

“Our website is an essential component to our daily business transactions,” added Tony Sosnick owner and CEO of Anthony Logistics for Men. “More importantly, our site serves as a destination point, information portal and brand experience for our customers. ECommerce Partners helped us achieve our multi-layered objectives of developing a sleek and informative website with easily navigable ecommerce solutions.”

About ECommerce Partners
Since 1998, New York web design provider ECommerce Partners has been developing innovative sales, design and marketing technologies and solutions for many of the internet’s top and emerging businesses. Through innovative methods, ECommerce Partners enables its clients to tap new revenue opportunities while streamlining operational systems. Highly sought after by many of the top Fortune 500 companies, ECommerce Partners is widely recognized for building successful businesses online, from design to technology.

For more information, please visit www.ecommercepartners.net.

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Social media has taken the Internet by storm in recent years to the point where now profiles on popular social media web sites like MySpace or Facebook serve as a calling card more than I ever imagined possible.

In bars people don’t ask for telephone numbers anymore, even though they just bought the new iPhone 3G.  Instead, people are asked what their MySpace profile name is.

Are you using social media web sites to your advantage? If you aren’t you might want to get on that bandwagon soon because I guarantee that your competition is probably already there.

One note of warning before you proceed:  When an ecommerce web site goes social, the hard sell needs to take a back seat to the fun and light hearted, otherwise you are going to alienate your audience quickly.

According to the Hollywood Reporter, major film studio Lionsgate and video sharing site YouTube (a Google owned website, I might add) have come to an agreement regarding an ad-sharing deal that is likely to be the first of what could be many similar deals in the future.

In a nutshell what it equates to is a channel on YouTube that features clips of Lionsgate owned films, over which advertising will be placed.  The “Saw” films, classics like “Dirty Dancing” and even television series like “Weeds” are all included.

source:  Hollywood Reporter

Today we celebrate the birthday of our wonderful account executive Jordan. His girlfriend gathered dirt on him from everyone in the office on the sly and then unleashed a singing pink gorilla to serenade him with a witty song to the tune of “Let’s Misbehave.” It was a hit! Jordan never knew what hit him.. or why a gorilla knew so much about his personal life.

HAPPY BIRTHDAY!

Erasing the name Cingular off the face of the earth is no easy job, especially after investing millions to raise high blue bars at every corner. The wireless carrier’s ads were ubiquitous before evaporating in an instant. Well, perhaps AT&T is feeling some remorse for killing off Cingular, so it’s promoting the creation of new names to express the strength of their cellular. Such is the case with New Sanfrankota*, a place somewhere between New York, San Francisco and the Dakotas, or Kantukornia*, where Kansas, Kentucky and California “meet.”

For their new Where Do You Live campaign, AT&T collects your submissions–via a simple and clean Flash interface at www.attwheredoyoulive.com–and quickly makes fun merchandise available for purchase including shirts, mugs, bags, and stickers, all featuring the name of your new place and it’s motto.  Its a fantastic example of 360 degree online branding; you create their promotional items and then pay for the right to display them!

* Click here for specific directions to San Frankota and Kantukornia, some errant traveler in our company might have already visited there.

The biggest problem with ecommerce sites, its simple, they take orders instead of selling. Most of the focus has been on the “order taking problem”. With well over a decade of ordering taking most ecommerce sites have pretty mature software for the processing of orders. If you want to figure out how to take orders you really just need to make a couple of purchases on Amazon, I still think they are the gold standard.

Is there something you can’t do at Amazon without much sweat? Change any of the following without any hand wringing:

• Quantity of the item
• Shipping method
• Shipping address
• Gift wrapping
• Cancellation
• Partial shipping
• Different Payment Method

Then there’s everything they track for you. Past orders, wish lists, suggestions, etc.

Yes, suggested purchases, and don’t they tend to be GOOD suggestions. Maybe an author or subject you’ve gotten a book on in the past. Sometimes they cross reference two subjects from the past to make an educated guess on a new book. Oh, in case you missed it, Amazon is way past order taking, they are selling!!!

Spyware is a [expletive-deleted]!

We all hate it, yet we all have it. It’s a total invasion of privacy and it leaves (less computer savy) users feeling violated. Best case scenario, you end up with a ridiculous toolbar or some annoying pop-ups. Maybe your homepage gets hijacked. Bad case, your computer crashes or you need to reformat your harddrive. Worst case, you have your sensitive information stolen and possibly even your identity.

Now finally (FINALLY!!) someone is doing something about it. Arkansas Sen. Mark Pryor introduced a bill yesterday that would make it illegal for companies to install spyware on PCs without user knowledge or consent. As reported by Information Week, the Southern Democrat is targeting hijacking, spam, denial of service, pop-ups, changing default home page and security settings, Web proxies, toolbar setups, etc. This new bill would allow the Federal Trade Commission to step in and impose fines and penalties on those to continue to ruin the internet, our computers, and unfortunately in some cases, our lives.