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Have you ever taken a break from holiday shopping to analyze what big retailers do to turn Black Friday weekend into the year’s best figures? We’ll examine some of the big retailer’s success stories, letting you in on their secret tricks that can work for practically any company budget. Despite a sluggish economy, U.S. retailers are still finding new ways to gain profits in the quarter 4 boom.

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Any e-commerce merchant of virtually any size can plug into an affiliate network as an advertiser. Outside of negotiating terms, joining an affiliate network is pretty cut-and-dry. You select a network such as Linkshare, Commission Junction or Connect Commerce (Google) and put some tracking software on your site. That’s the easy part. The hard part is to successfully market your affiliate program to grow sales through this lucrative channel. Plugging into a network will get you started as many publishers are on watch for new products and brands to promote. However, this is limited; affiliate relationships need to be built and nurtured in order to have continuous growth. Follow these tips to help drive affiliate sales by building affiliate relationships.

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If your retail storefront is getting plenty of foot traffic, but your website sales have seen better days, there are a few great marketing strategies you can put into place right away to increase sales and cash in on repeat business.  If your method of getting in-store visitors to check out your website has been to simply slap a URL on the receipt or a catalog, try out the following methods to help build brand awareness, increase customer loyalty and keep people coming back to your site for more great deals.

Offer a Coupon for an Online Purchase with Every In-Store Order (more…)

According to Internet Retailer, 4 of the top 20 websites grossing between $25MM & $100MM online send out 20 or more emails per month in 2009. This seems counter-intuitive as sending a mass email to your entire list will surely burn leads. How is it done?

# Monthly Emails in 2009 (Internet Retailer)

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Ever been frustrated by the competition?  Let’s face it – they have huge advertising budgets and, well, you don’t.  What if I told you that there was a way to use their search engine rank to get some more attention for your own ecommerce site…would you be interested?

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When it comes to selling yourself on the Internet – and let’s face it, before you can sell a product or service you have to sell the customer on you – there are a few key points that can tip the scales in your favor with online customers.  Here are a few Internet marketing tips to kick start your online business:

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One of the hottest trends in ecommerce marketing is offering gift cards or online gift certificates to your customers.

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It was brought to my attention recently that Paypal is intentionally overcharging their customers by making it unclear as to exactly how much they are paying in fees and what the process is to qualify for paying the lower rates.

If you are a Paypal user, you owe it to yourself to watch this video and see just how much they might be getting you for:

http://screencast.com/t/NmNu6Zwm

Special thanks to Andrew Hansen for the heads up on this one.

We have talked recently about using social media web sites to your advantage in the ecommerce marketplace and today I want to steer you in the direction of one of the most useful and simple ways to use social media to draw new visitors to your online business.

You could say that I stumbled upon this one by accident.

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By the time you read this, I will be on my way to New Orleans for a couple of days out of town.  Ironically, this post was inspired in part by the French Quarter of New Orleans – or at least some of the employees of that area.  There are some businesses in that area that have managed to survive the severe drought of tourists in the still-recovering post Katrina area, in fact some of them are thriving even on the slowest nights on and around Bourbon Street.

Believe it or not, they can teach you a thing or two about the way you operate your online business.

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