Use Customer Feedback & Surveys to Shape Business Strategy
by Elana Birnbaum - September 16th, 2010
How can you judge a company’s success? Simple – by its levels of customer satisfaction. One of the most basic rules of business: A happy customer is a repeat customer.
Competition is at an all-time high and companies are trying everything from operating dozens of social networking sites to running daily promotions in order to gain and keep customers. Rather than expand rapidly into dozens of various marketing strategies, why not go straight to the source and ask the consumer what’s working and what isn’t?
