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Happy New Year! 2013 is here and the holiday shopping season is behind us. This week’s stories include a report on how mobile shopping is growing, popular SEO myths debunked, tips for getting the most conversions from your landing page, how tablets are slowing revolutionizing online shopping, and more! (more…)

The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more. (more…)

As the 2012 holiday shopping season ramps up into high gear, 2013 predictions, Google penalties, a new anti-fraud service, tips for choosing an ecommerce platform and freshening up product descriptions are just some of the news topics this week. (more…)

Recent research has shown that utilizing empathy can create more effective advertisements and the amount of time it takes to send out a triggered email after a customer action matters. We have also learned that an e-commerce website’s search filters can affect click through rates and that content marketing can help businesses connect to customers, often for free. (more…)

Search engine optimization can have a major impact on your businesses success. You should be familiar with SEO techniques and utilize them to help ensure a higher page ranking. A recent study shows that over half of organic search clicks go to the first link on a results page. You should also ensure that all your content is properly optimized and consider e-mail marketing to target potential purchasers. (more…)

With the massive sales of smart phones, such as the iPhone, that are capable of handling e-commerce, developing a mobile commerce strategy is of utmost importance. Also important is being aware of holiday shopping trends both in the U.S. and internationally.  E-commerce can benefit both small and large businesses when done right. A reliable webhost and convenient, usable web site are key to e-commerce success.

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Is Ecommerce a Perfect Solution for Retailers that Sell Shoes?

According to new figures released in January of 2012 by IBISWorld, shoe sales are predicted to grow to $7.8 million, generating a 16.3% increase in online sales over the past year. IBISWorld industry analyst, Brian Bueno, noted that, “The industry has grown furiously for more than a decade as consumers increasingly shift purchases online. Every year, more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest growing industries in the United States.”

The rapid growth of online shoes sales can partially be attributed to the rapid success of Zappos.com, which was sold to Amazon in 2009. The customer-centric business model has created a climate that attracts online shoe shoppers, and with this new data, more business owners with brick and mortar stores are expanding their market reach by using ecommerce solutions to create an online store that will give their customers better and more convenient purchasing options.

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Ecommerce Hits New Record High of $161.5 Billion in 2011 Sales

After 9 consecutive quarters of growth and 5 quarters of double-digit growth, Ecommerce sales have reached an all-time high in the fourth quarter of 2011. Retail Ecommerce stores were resoundingly successful over the holiday season, and according to a new study by comScore, these results are indicative of a larger trend for Ecommerce in 2011. Total spending in online retail stores soared to $161.5 billion in 2011, a 13% increase in growth from the year before. Q4 2011 spending also increased by 14%, suggesting that 2011 has been a very profitable year for Ecommerce vendors.

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For some companies, hitting the one-billion-per-day visitor mark would be enough to sit back and watch the profits roll in. At Google however there’s one thing you can always count on: constant updates aimed at providing users with the best search results possible.

In 2011, Google experimented with thousands of tests to optimize their search and social media platforms. This year has already seen multiple releases including the Panda algorithm update, a Google +1 button similar to Facebook’s Like button and beta forms of their new social networking platform, Google +. Looking back on Google’s updates in 2011, each one brings a new dimension to the way webpages are ranked and the way users interact with Google in a social setting, going far beyond the traditional search box.

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In the early days of the web, trying to navigate to a page that wasn’t there caused your web browser to have something of a minor stroke; it just stopped working, and you weren’t going anywhere.

Before long, web designers got smarter, and we started using the infamous “404 Page” to announce that the page you were looking for wasn’t there anymore, or maybe never was in the first place. So what do you do with yours? Well, the first thing you have to decide is whether to even 404 or not in the first place.

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