Category Archives: Seasonal Shopping

Online Shopping Trends, Compete With Amazon & Ebay, Importance of Website Usability

By | December 24, 2012

The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more.

Google News, Ipads Influence on Ecommerce and Tips For Ecommerce

By | December 12, 2012

The holiday shopping season continues to unfold and so do the ecommerce headlines. This week, Google + introduces a new feature that could become a useful marketing tool for ecommerce, a look at the most important changes made to Google’s SERP this past year, a step by step look at how to figure out how […]

Social Media Business Tips for the Holidays

By | November 12, 2012

While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp […]

Prepare a Holiday Calendar

By | December 8, 2010

Avoiding the Rush Consumer taste has long been finicky, erratic and trendy. However, while styles and products may change frequently, shopping patterns on the other hand tend to be more recognizable and often consistent. For example, every year, you may predict sales are going to boom in the November/December months. Smart marketing  involves preparing for […]

Create Your 2011 Budget

By | November 30, 2010

The Temptation Many enterprises both big and small believe the best time to start budget planning is in January. By then, they reason, they’ll have the ability to analyze sales and marketing statistics over the past year and adjust financial planning accordingly. However, in this scenario, companies lose valuable time that could have been spent […]

5 Tips to Make the Most of Black Friday / Cyber Monday

By | September 28, 2010

Leaves are turning orange, the weather is bringing people out in scarves and jackets and that means holiday season is just around the corner! Holiday shopping yielded over $2.5 billion in online sales during the 5-day window including Thanksgiving Day, Black Friday and Cyber Monday. Black Friday is the biggest shopping day of the year […]

Online Sales Leading Above Retail

By | July 22, 2010

Years ago, the Internet was an unpopular shopping channel. Today, an e-business can thrive without a physical location, often surpassing Bricks-and-Mortar (B&M) stores in annual revenues. According to the US Census Bureau, while some retail industries still seem to dominate the market such as health care, in-store sales are falling significantly short of their online […]

Gearing Up for Back-to-School Buyers

By | July 13, 2010

Have Your Customers Done Their Homework? Now that it’s the middle of summer, school is the last thing on kids’ minds. But online retailers are already gearing up for what could be a lucrative back-to-school shopping season.  Considering that parents spend around $250 per child for products ranging from backpacks to computer software, savvy online […]