by Elana Birnbaum - January 16th, 2013
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by Elana Birnbaum - January 16th, 2013
In 2012 consumers spent over $17 billion on Valentine’s Day gifts. That was up over 8.5% from 2011 and is expected to increase again in 2013. Valentine’s Day is second only to Christmas in spending. Among the top retail industries popular at Valentine’s Day are:
by admin - January 14th, 2013
Get your business ready for 2013! Just because it’s January, doesn’t mean you can’t plan ahead for July. It’s time to set your holiday marketing calendar to action. Take a look at our holiday calendar list below to prepare in advance for all marketing need-to-know dates. (more…)
by admin - December 24th, 2012
The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more. (more…)
by admin - December 12th, 2012
The holiday shopping season continues to unfold and so do the ecommerce headlines. This week, Google + introduces a new feature that could become a useful marketing tool for ecommerce, a look at the most important changes made to Google’s SERP this past year, a step by step look at how to figure out how valuable your newsletter is, tips to optimize your site, and how mobile sales are increasing and taking a bit out of sales made from computers. (more…)
by admin - November 27th, 2012
Black Friday and Cyber Monday have come and gone and the holiday shopping season is now upon us. Experts say it could be a jolly holiday for ecommerce but that doesn’t mean you shouldn’t be looking for ways to improve. Here are some tips and advice to help make your holiday sales merry and bright. (more…)
by admin - November 19th, 2012
This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video ads may be the key to reaching mobile users, and two labor-rights groups launch an anti-Cyber Monday protest. (more…)
by Elana Birnbaum - November 12th, 2012
While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp up your social media strategy and engage with your fans and followers. (more…)
by admin - November 2nd, 2012
In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.
by Elana Birnbaum - March 30th, 2011
A Mother’s Day classic is serving breakfast in bed. However, not everyone lives with Mom. In fact, most people live too far from Mom to celebrate the day in person. Because of this, Mother’s Day is one of the most important ecommerce sales holidays of the year. Its seasonal sales volume is second only to the Christmas and Hanukkah season.
Last year, Mother’s Day sales reached $14.6 billion with the average consumer spending about $127 on gifts. Every year children of all ages and plenty of adults buy gifts to show appreciation for their mothers. Popular gifts include food, jewelry, flowers, gift cards and clothing. Millions of Americans are rushing to get their gifts for Mom delivered by May 8th, 2011. You can help many of these people sleep better at night by following our tips below.
by Elana Birnbaum - December 8th, 2010
Avoiding the Rush
Consumer taste has long been finicky, erratic and trendy. However, while styles and products may change frequently, shopping patterns on the other hand tend to be more recognizable and often consistent. For example, every year, you may predict sales are going to boom in the November/December months. Smart marketing involves preparing for seasonality and understanding your company’s patterns to know exactly what to promote and when to execute.