In 2012 consumers spent over $17 billion on Valentine’s Day gifts. That was up over 8.5% from 2011 and is expected to increase again in 2013. Valentine’s Day is second only to Christmas in spending. Among the top retail industries popular at Valentine’s Day are:
Get your business ready for 2013! Just because it’s January, doesn’t mean you can’t plan ahead for July. It’s time to set your holiday marketing calendar to action. Take a look at our holiday calendar list below to prepare in advance for all marketing need-to-know dates.
The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more.
The holiday shopping season continues to unfold and so do the ecommerce headlines. This week, Google + introduces a new feature that could become a useful marketing tool for ecommerce, a look at the most important changes made to Google’s SERP this past year, a step by step look at how to figure out how […]
Black Friday and Cyber Monday have come and gone and the holiday shopping season is now upon us. Experts say it could be a jolly holiday for ecommerce but that doesn’t mean you shouldn’t be looking for ways to improve. Here are some tips and advice to help make your holiday sales merry and bright.
This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video […]
While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp […]
In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.
A Mother’s Day classic is serving breakfast in bed. However, not everyone lives with Mom. In fact, most people live too far from Mom to celebrate the day in person. Because of this, Mother’s Day is one of the most important ecommerce sales holidays of the year. Its seasonal sales volume is second only to […]
Avoiding the Rush Consumer taste has long been finicky, erratic and trendy. However, while styles and products may change frequently, shopping patterns on the other hand tend to be more recognizable and often consistent. For example, every year, you may predict sales are going to boom in the November/December months. Smart marketing involves preparing for […]
Get ready for 2011! Take a look at our holiday list below which includes all the need-to-know holiday dates for marketing and promotional events.
The Temptation Many enterprises both big and small believe the best time to start budget planning is in January. By then, they reason, they’ll have the ability to analyze sales and marketing statistics over the past year and adjust financial planning accordingly. However, in this scenario, companies lose valuable time that could have been spent […]
Leaves are turning orange, the weather is bringing people out in scarves and jackets and that means holiday season is just around the corner! Holiday shopping yielded over $2.5 billion in online sales during the 5-day window including Thanksgiving Day, Black Friday and Cyber Monday. Black Friday is the biggest shopping day of the year […]
Years ago, the Internet was an unpopular shopping channel. Today, an e-business can thrive without a physical location, often surpassing Bricks-and-Mortar (B&M) stores in annual revenues. According to the US Census Bureau, while some retail industries still seem to dominate the market such as health care, in-store sales are falling significantly short of their online […]
Have Your Customers Done Their Homework? Now that it’s the middle of summer, school is the last thing on kids’ minds. But online retailers are already gearing up for what could be a lucrative back-to-school shopping season. Considering that parents spend around $250 per child for products ranging from backpacks to computer software, savvy online […]