A few days ago, Google launched a new service called dynamic remarketing for its Google Merchant Account customers. This is an innovative enrichment of retargeting, the cookie-based technology that generates customized display ads that “follow” users who visit a commercial website then leave without interacting.
Direct Marketing News and Reach Marketing recently held a round table discussion with seven senior B2B marketers.
As the summer approaches, we’re reminded that the popular web sites we (and millions of others) use on a daily basis are similar to the seasons—they’re always changing.
Spring is here and summer isn’t far behind. How’s your site doing so far? If you feel there’s room for improvement, check out this week’s round up. We’ve got ways to make your company news help people stand up and take notice, a look at SEO basics you should be paying attention to, why a […]
In ecommerce this week, a very important change has been made that will eliminate free clicks on Google Product Search listings. Vendors will now bid for the top spot in a new program called Google Shopping. In other news, Google + has rolled out a new service that will now include local listings and customer […]
This week, breaking news in ecommerce has revolved around the importance of optimizing online stores for mobile devices and Google’s newest update to their Penguin algorithm. In other news, China is becoming one of the largest ecommerce markets in the world, and Facebook may be launching a new smartphone within the next year. Google Chrome […]
In the ecommerce and Internet marketing industries, breaking news stories have surfaced rapidly. From Facebook launching its unprecedented IPO to the world on Friday to Google’s new Knowledge Graph, these industries were booming with activity. According to statistics from Google, mobile web browsing is becoming increasingly popular, and Pinterest has now joined the billion dollar […]
This week in ecommerce, a new study reveals that the top one third of ecommerce vendors deliver an exceptional customer experience and have very high satisfaction scores. In other news, people under the age of 35 prefer to use Safari and Chrome instead of Internet Explorer, and mothers are using smartphones to keep their children […]
Is Ecommerce a Perfect Solution for Retailers that Sell Shoes? According to new figures released in January of 2012 by IBISWorld, shoe sales are predicted to grow to $7.8 million, generating a 16.3% increase in online sales over the past year. IBISWorld industry analyst, Brian Bueno, noted that, “The industry has grown furiously for more […]
Tips to Optimize Your Website for Search Engines Most ecommerce websites can have hundreds or even thousands of pages. Having so many pages might make it difficult to effectively optimize each page for search engines. Online retailers can create search engine friendly websites by utilizing internal linking networks to make it easier for the search […]
On the surface it may have looked as though there was going to be some web drama in the works when three former Google engineers joined forces in an effort to dethrone the search engine giant. Unfortunately, giants don’t always come down easily, especially when your new search engine – in this case Cuil.com (pronounced […]
If you make use of the Google AdWords program, this is information you need to know now.Â Google is phasing in a new feature that can have a serious impact on your campaigns. Â Thanks to an email from Perry Marshall (big time web marketing guru and all around great guy) and his email mailing list, […]
Popular Mechanics has recently published an interesting 20 questions rare interview with Udi Manber, the VP of search quality for Google. Manber gives a glimpse into how Google’s dominant engine helps you find what you want, how you can help it find you and how search is constantly evolving with the pace of technology. “Do […]
Ken Auletta, respected author and writer for The New Yorker since 1992, joins Charlie Rose against the latterâ€™s bleak backdrop tonight for a chat on Google and related topics. Donâ€™t just dismiss these two as a couple of crusty relics. Theyâ€™re both media veterans with reputations for thoughtfulness. Iâ€™m gonna watch. If you miss the […]
After a debate that lasted until Thursday last week, the U.S. Federal Trade Commission cleared Googleâ€™s proposed $3.1 billion takeover of DoubleClick, opening the door for the Internet giantâ€™s entry into the multibillion-dollar online display advertising market. The FTC, which voted 4-1 to close its 8-month investigation, said the deal is â€œunlikely to substantially lessen […]