Ecommercepartners.net

Spring is here and summer isn’t far behind. How’s your site doing so far? If you feel there’s room for improvement, check out this week’s round up. We’ve got ways to make your company news help people stand up and take notice, a look at SEO basics you should be paying attention to, why a mobile friendly site is so important, tools that make creating great content easier, and what you need to know about the pending Penguin update Google has on the way. Let’s get started! (more…)

In ecommerce this week, a very important change has been made that will eliminate free clicks on Google Product Search listings. Vendors will now bid for the top spot in a new program called Google Shopping. In other news, Google + has rolled out a new service that will now include local listings and customer reviews. Globally, ecommerce is up by more than 300% in the Middle East, with approximately 70% of transactions completed through cash-on-delivery.

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This week, breaking news in ecommerce has revolved around the importance of optimizing online stores for mobile devices and Google’s newest update to their Penguin algorithm. In other news, China is becoming one of the largest ecommerce markets in the world, and Facebook may be launching a new smartphone within the next year. Google Chrome has also become the world’s most popular search engine browser, topping Internet Explorer for over a week.

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In the ecommerce and Internet marketing industries, breaking news stories have surfaced rapidly. From Facebook launching its unprecedented IPO to the world on Friday to Google’s new Knowledge Graph, these industries were booming with activity. According to statistics from Google, mobile web browsing is becoming increasingly popular, and Pinterest has now joined the billion dollar club with a new investment by the largest Japanese ecommerce company. In other news, ecommerce sales topped $50 billion in the first quarter, setting a new record for Q1 ecommerce activity.

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This week in ecommerce, a new study reveals that the top one third of ecommerce vendors deliver an exceptional customer experience and have very high satisfaction scores. In other news, people under the age of 35 prefer to use Safari and Chrome instead of Internet Explorer, and mothers are using smartphones to keep their children entertained. Google has unleashed several algorithm updates, which have affected website rankings for many webmasters. E-retailers are also taking a multi-platform approach to marketing their products through social media.

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Is Ecommerce a Perfect Solution for Retailers that Sell Shoes?

According to new figures released in January of 2012 by IBISWorld, shoe sales are predicted to grow to $7.8 million, generating a 16.3% increase in online sales over the past year. IBISWorld industry analyst, Brian Bueno, noted that, “The industry has grown furiously for more than a decade as consumers increasingly shift purchases online. Every year, more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest growing industries in the United States.”

The rapid growth of online shoes sales can partially be attributed to the rapid success of Zappos.com, which was sold to Amazon in 2009. The customer-centric business model has created a climate that attracts online shoe shoppers, and with this new data, more business owners with brick and mortar stores are expanding their market reach by using ecommerce solutions to create an online store that will give their customers better and more convenient purchasing options.

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Tips to Optimize Your Website for Search Engines

Most ecommerce websites can have hundreds or even thousands of pages. Having so many pages might make it difficult to effectively optimize each page for search engines. Online retailers can create search engine friendly websites by utilizing internal linking networks to make it easier for the search engines to crawl all of the web pages on the site. Retailers should also improve their internal site search so that users will receive a relevant list of products after using your company’s search bar. Websites that feature consolidated pages, ease of use, and an intuitive navigation system rank better with the search engines and provide a better customer experience. By optimizing your site to be user friendly, retailers will drive more traffic leading to more sales and conversions.

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On the surface it may have looked as though there was going to be some web drama in the works when three former Google engineers joined forces in an effort to dethrone the search engine giant.  Unfortunately, giants don’t always come down easily, especially when your new search engine – in this case Cuil.com (pronounced “cool”) – is nowhere near prepared to handle the volume of traffic it would receive on Day 1 after being hyped all over the news media.

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If you make use of the Google AdWords program, this is information you need to know now.  Google is phasing in a new feature that can have a serious impact on your campaigns.  Thanks to an email from Perry Marshall (big time web marketing guru and all around great guy) and his email mailing list, I learned about this change and of course I wanted to share it with you.

When you log in to your AdWords account, you will see a notice that says:

“New! Automatic matching has been enabled in your account. Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups. You can opt out by visiting a keyword-targeted campaign, and then clicking on edit campaign settings.”

So what does this mean to you?

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Popular Mechanics has recently published an interesting 20 questions rare interview with Udi Manber, the VP of search quality for Google.

Manber gives a glimpse into how Google’s dominant engine helps you find what you want, how you can help it find you and how search is constantly evolving with the pace of technology.

“Do you find that the content on the Web is evolving to be more search-engine friendly?
It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.

How does search change when the content provider is in a more crowded space? Say, for instance, there are 50 Chinese restaurants all in the same area …
It goes two ways: The content provider should think about how users will look for their content, and the user should think about what words people use to write about their content. Very often people make the mistake of using a search engine as if they are talking to another person. They use all sorts of words that a person will understand, but are not going to be in the content they are searching for. You should think about what you expect to see in the actual page and search for that. Having said that, we’re doing this, too. We will take your query and try to “understand” it and match is as best we can to the content we find on the Web.”

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