Category Archives: Mobile Marketing

How Leading Apparel Supplier, Castro, Went from Strictly In-Store to Successful Omni-Channel Retailing in Less Than One Year

By | November 6, 2013

When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]

Facebook Marketing Tips

By | August 22, 2013

Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]

Mobile Commerce, E-Commerce for Small Business and Choosing A Webhost For Your Online Business

By | September 25, 2012

With the massive sales of smart phones, such as the iPhone, that are capable of handling e-commerce, developing a mobile commerce strategy is of utmost importance. Also important is being aware of holiday shopping trends both in the U.S. and internationally.  E-commerce can benefit both small and large businesses when done right. A reliable webhost […]

Ecommerce Growth, Twitter Advertising and Abandoned Shopping Carts

By | September 5, 2012

Ecommerce is showing more signs of growth, even as other sectors of the economy are slow to rebound. Ecommerce’s convenience and simplicity has made it a staple of the modern retail industry, with large brands and local businesses alike developing an ecommerce strategy to encourage growth and increase sales. With growth at record levels and […]

Ecommerce Growth, Mobile Search and Facebook Advertising

By | August 22, 2012

With 2nd quarter sales at record levels, experts are projecting that the ecommerce industry will continue to see remarkable growth, particularly due to the new investments being made in the market. In other news, smartphone users rely very heavily on their mobile devices to locate local businesses, and Facebook is exploring new ad formats to […]

Google Shopping, Facebook Sponsored Results & Tablet Shopping

By | July 24, 2012

With the ecommerce industry poised for tremendous growth in the future, merchants are signing up for Google’s new paid shopping platform, which will completely replace the previous program, Google Product Search, by the fall of 2012. Tablets are proving to be a valuable asset to ecommerce vendors, as conversions on the tablet are nearly the […]

Ecommerce Future Change, Google Analytics on Mobile & Facebook Ecommerce

By | July 10, 2012

Exciting new developments have emerged in the ecommerce industry this week. Whispers of Facebook taking a more active role in the fast-growing online shopping world have been circulating. With the incredible growth of the ecommerce industry, experts around the world are expecting significant change in the future, and companies are taking stock in the market […]

Ecommerce News: Increased Smart Phone Usage, Google Knowledge Graph & Facebook IPO

By | May 22, 2012

In the ecommerce and Internet marketing industries, breaking news stories have surfaced rapidly. From Facebook launching its unprecedented IPO to the world on Friday to Google’s new Knowledge Graph, these industries were booming with activity. According to statistics from Google, mobile web browsing is becoming increasingly popular, and Pinterest has now joined the billion dollar […]

Ecommerce News: Popular Browsers, Google Penguin Updates & Smartphones Latest Customer

By | May 15, 2012

This week in ecommerce, a new study reveals that the top one third of ecommerce vendors deliver an exceptional customer experience and have very high satisfaction scores. In other news, people under the age of 35 prefer to use Safari and Chrome instead of Internet Explorer, and mothers are using smartphones to keep their children […]