Doing traditional SEO is kind of like completing a dull word search puzzle. You comb through the content on your site, making sure that those critical keywords are there in the right number and in the right places so your site will rank high in the SERPs. This traditional keyword strategy is important, sure, but […]
A start-up business needs SEO (search engine optimization) tools. Here’s why: SEO = advertising. Your new business needs customers, and to get them it must advertise on the Internet, because many of your customers will come to you that way, or at least do online research before buying. Your website must be high on their […]
A few days ago, Google launched a new service called dynamic remarketing for its Google Merchant Account customers. This is an innovative enrichment of retargeting, the cookie-based technology that generates customized display ads that “follow” users who visit a commercial website then leave without interacting.
In this day and age, when it seems people communicate more via Facebook and Twitter than in any other way, you may be wondering if email marketing has gone the way of the dinosaur.
Direct Marketing News and Reach Marketing recently held a round table discussion with seven senior B2B marketers.
You already know that when you’re running an ecommerce business, one of the most effective ways to optimize your site is the inclusion of a blog. A great blog engages readers and encourages them to share your website with friends and colleagues, which helps your SEO.
You’d like your devoted customer base to be kind of like your lawn in the summer months: always growing. Due to increasing competition, it’s simply not enough to offer top-notch products or services. To stand out in the crowd, you have to market your brand brilliantly. Are your company’s website and promotional emails attractive and […]
What’s new on the web this week? Search engine drama abounds: Google and the Justice Department don’t see eye-to-eye, and Yahoo experiences a predictably rough start with its management of Tumblr. Meanwhile, in social media, we offer advice on how to enhance your tweets with the Vine app and why your Facebook profile shouldn’t be […]
Google’s Penguin 2.0 algorithm, released last month, may have thrown a wrench in your ecommerce site’s SEO. If this anti-spamdexing tool thinks you’re using black-hat techniques, such as link-stuffing, it’ll penalize, even if you’re not doing it consciously. Check out these tips to help you recover your ranking and keep traffic flowing to your website.
Now that Memorial Day has passed, it’s almost time for a new month, a new season—and, perhaps, some new approaches to your online marketing. How can you keep your businesse’s web site relevant, appealing, and performing well in searches? These savvy ecommerce professionals have provided some excellent tips that any online entrepreneur will find useful. […]
Summer means vacation and relaxation—and all that downtime is a great opportunity for online shopping. Increase your conversions with dynamite social media marketing and viral content, mobile user-friendly browsing features, and helpful hints from successful small e-business owners.
May is just around the corner and that means summer is almost here. Are you ready for the warm weather shopping season? If you’re not sure, this week’s round up may help. We’ve got tips on how to improve the results you’re getting with Google Shopping, ways to make your shipping practices better for customers, […]
Spring is in full bloom and it’s time for another look at the week’s best ecommerce tips and tricks. No matter how happy you are with your site or how well it’s performing, there should always be room for a few new tips and tricks to make it even better. We’ve got a look at […]
Spring is here and summer isn’t far behind. How’s your site doing so far? If you feel there’s room for improvement, check out this week’s round up. We’ve got ways to make your company news help people stand up and take notice, a look at SEO basics you should be paying attention to, why a […]
Spring is finally here, even though it doesn’t really feel like it in much of the country. If you’re waiting for the thaw out, take some time to warm up your sales and boost your traffic with this week’s tips and tricks. We’ve got tips on content marketing and building traffic, everything you need to […]