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In ecommerce this week, the gap between social media and ecommerce is decreasing as vendors look for new ways to integrate an interactive experience for their users. Ecommerce and publishing are becoming more intertwined as publishers look for new revenue streams and ecommerce continues at an unprecedented rate of growth. Sales tax increases could affect major retailers that were previously able to offer a 10% discount to consumers by eliminating sales tax. Content marketing is proving to be extraordinarily important for ecommerce vendors this holiday season, and spending is expected to increase by 17% from last year’s sales figures.

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Ecommerce is buzzing with news this week, as Google is expressing interest in becoming an ecommerce giant to rival Amazon, while ecommerce stocks leap above other markets, maintaining its resiliency in in the financial world. In the social sphere, Twitter has released a new feature to their ad program that allows companies to target by user interests, and ecommerce solutions are becoming more important to consumers and businesses than ever before.

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To create a successful business, a well-defined plan is required. Take a look at our Ecommerce Strategy infographic which guides through the process of building and maintaining an ecommerce store. From the initial research and data collection to website audits, each step is outlined for an effective online strategy.

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Online sales have been soaring, according to new figures released by several key agencies in the ecommerce industry. The United Kingdom is posting significant growth in online sales in the first half of 2012, and the mobile shopping experience is becoming more important to online vendors than ever before. Pinterest has become a powerful force in the ecommerce world, and businesses are now jumping on the opportunity to create a powerful presence on this unique, vibrant social media site.

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The ecommerce world has grown at an unprecedented rate in recent years, and with the growth of the industry has developed a thriving community of niche websites specializing in specific products and services. Tablets have had a significant impact on consumer behavior, according to recent studies, and augmented reality is becoming more prevalent in online stores and may shape the future of the ecommerce industry.

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The ecommerce industry has seen several important announcements and changes this week. There have been projections made for the future growth of the ecommerce industry as well as significant alterations made to Google Shopping. Whether you are an online shopper using a tablet or an ecommerce vendor, don’t miss the top ecommerce stories of the week.

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The ecommerce industry has been showing significant growth over the past few years, and new figures indicate that the popularity of ecommerce has now influenced stock market figures as well. Ecommerce opportunities have been expanding globally, but one undervalued ecommerce asset may be found in Latin America. As online shopping becomes more ingrained in consumer behavior, people over 50 have significantly increased their ecommerce spending, and Google will be redesigning their mobile ads to make it easier than ever before to locate and contact businesses in the area. (more…)

This week, online merchants gathered in Chicago to discuss emerging trends and industry best practices for increasing conversions in their online stores. In other news, online advertising revenue shot up by more than 15% this year, and is poised to continue with this high rate of growth until at least 2014. Apple introduced some new changes to Siri, which may influence how consumers find local businesses, and the UK and Italy have experienced unprecedented growth in online retail over the past few years.

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In ecommerce this week, a very important change has been made that will eliminate free clicks on Google Product Search listings. Vendors will now bid for the top spot in a new program called Google Shopping. In other news, Google + has rolled out a new service that will now include local listings and customer reviews. Globally, ecommerce is up by more than 300% in the Middle East, with approximately 70% of transactions completed through cash-on-delivery.

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This week in ecommerce, online retail stores are seeing a certain rise in sales. Some of the highlights we’ve seen are:

1)      Will online retail sales finally exceed their B&M counterparts in the near future?

2)      Optimizing your company Twitter account

3)      Anand Subramaniam insight on enhancing online customer experience

4)      Define your businesses value proposition to increase awareness, loyalty & authority

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