Category Archives: Marketing

How Leading Apparel Supplier, Castro, Went from Strictly In-Store to Successful Omni-Channel Retailing in Less Than One Year

By | November 6, 2013

When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]

Facebook Marketing Tips

By | August 22, 2013

Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]

Increasing Popularity of Video SEO

By | July 24, 2013

By now, most everyone with an Internet presence knows the basics of search engine optimization, or SEO. The concept is pretty simple – Google and Bing rank your website on their search results pages according to how well they think it matches a given search term. If your website is titled “Fast Car Repairs” and […]

Basic SEO Tips For Startups

By | July 12, 2013

A start-up business needs SEO (search engine optimization) tools. Here’s why: SEO = advertising. Your new business needs customers, and to get them it must advertise on the Internet, because many of your customers will come to you that way, or at least do online research before buying. Your website must be high on their […]