Marketers dedicate billions of dollars each year to drive traffic to their websites and are projected to nearly double these budgets by 2018.1 However, these ever-growing Internet ad budgets will not result in sustainable business growth if they are focused solely on driving new traffic. It is far more cost-effective for online businesses to prioritize marketing […]
“Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has […]
Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white […]
This video explains how to easily segment your customer list and created target offers which will turn average customers into your best customers.
This short video explains how to use two metrics to value the results of your programs.
When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]
Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]
From a copywriting checklist to help you stay on track with your keyword research, to a look at some common email marketing mistakes and how to avoid them, to finding out what SEO risks are worth taking and which are not, read on to learn more!
Everyone knows efficient Search Engine Optimization (SEO) is crucial for increasing traffic to your website. But if everyone knows this, and everyone tries to create the most efficient web page for this purpose, what will give you an extra edge?
There are many comprehensive lists on how to enhance your social media profiles, but one of the most thorough and informative out there is the list by Debbie Hemley on the Social Media Examiner. They’ve recorded 26 tips to improve your social media ecommerce services, but after reading them, one really significant tip stood out.
We can’t believe it’s August already. How can you keep your conversion rate as hot as the pavement? We’re back this week with more helpful tips for you. Your Mobile App and Your Mobile Site: How to Make Them Work Want to get more users to download your mobile app? Of course you do. Linda […]
As an savvy entrepreneur, you’re always looking for ways to draw attention to your ecommerce business. We’ve got some good ideas for you this week, as well as some pointers on what you should avoid. Keep reading for information on SEO scams, Pinterest strategies, and AdWords tips!
By now, most everyone with an Internet presence knows the basics of search engine optimization, or SEO. The concept is pretty simple – Google and Bing rank your website on their search results pages according to how well they think it matches a given search term. If your website is titled “Fast Car Repairs” and […]
There are many potential reasons why your website can fail. The problem could be technical: the site may crash a lot, or be weighed down with huge video or audio files that take forever to load, resulting in frustration for your visitors. The problem could be found in the site’s design: the layout may be […]