Category Archives: Marketing

Facebook Marketing Tips

By | August 22, 2013

Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]

The Weekly Recap

By | August 19, 2013

How has business been for you lately? If it’s been great, we’re glad to hear it, and we want you to continue on an upward trend. If things have been rocky, we hope to help you get back on track. Our diverse run-down of good advice this week includes the latest on Google’s Keyword Planner, […]

SEO Friendly WordPress, Building Ecommerce Sites and Social Media Tips

By | March 5, 2013

March has come in like a lamb, and with it some great ecommerce advice. We’ve got tips on how to make WordPress more SEO friendly, and tips on writing effective press releases and building ecommerce websites. We’ll also take a look at some user experience falsehoods and social media marketing strategies. Let’s get started, and […]

Tips for 2013, Penguin Friendly SEO and Streamlining Customer Service

By | January 21, 2013

Christmas is long over but the Valentine’s Day shopping season is ramping up. This week, a look at strategies to help you make 2013 your best year yet, starting with tips for reducing your site’s bounce rate, Penguin friendly SEO techniques, and ways to increase the chances your content will achieve every marketer’s dream and […]

Mobile Shopping, PayPal Merger & Holiday Shopping Boycott

By | November 19, 2012

This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video […]

Ecommerce Preparation for the Holidays…and for the Unexpected

By | November 2, 2012

In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.

Google’s New Webmaster Tools, Benefits of E-mail Marketing and A Checklist To Boost Online Checkouts

By | October 22, 2012

Google announced several tools this month which may benefit webmasters and e-commerce websites. These tools give businesses control over back links and allow for simplified tag management. A checklist to boost online checkouts comes out just in time for the holidays, and research shows the effectiveness of email marketing, particularly towards older consumers.

Online Shopping Holiday Projections, Content Marketing and Amazon Sales Tax

By | September 18, 2012

In ecommerce this week, the gap between social media and ecommerce is decreasing as vendors look for new ways to integrate an interactive experience for their users. Ecommerce and publishing are becoming more intertwined as publishers look for new revenue streams and ecommerce continues at an unprecedented rate of growth. Sales tax increases could affect […]