Category Archives: Marketing

Using Email Marketing to Win-Back Customers

By | January 7, 2015

Marketers dedicate billions of dollars each year to drive traffic to their websites and are projected to nearly double these budgets by 2018.1 However, these ever-growing Internet ad budgets will not result in sustainable business growth if they are focused solely on driving new traffic. It is far more cost-effective for online businesses to prioritize marketing […]

Upgrade Your Mobile Strategy This Movember

By | November 18, 2014

“Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has […]

How to Use Google Analytics Data to Boost Sales

By | November 10, 2014

Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white […]

How Leading Apparel Supplier, Castro, Went from Strictly In-Store to Successful Omni-Channel Retailing in Less Than One Year

By | November 6, 2013

When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]

Facebook Marketing Tips

By | August 22, 2013

Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]

Increasing Popularity of Video SEO

By | July 24, 2013

By now, most everyone with an Internet presence knows the basics of search engine optimization, or SEO. The concept is pretty simple – Google and Bing rank your website on their search results pages according to how well they think it matches a given search term. If your website is titled “Fast Car Repairs” and […]