Marketing your business on Facebook has seemingly become a scientific process that causes some to wonder if it’s even worth it. Rest assured; it is! With Facebook still the number one social networking site, businesses would be crazy to not get in on the action. And once you realize the basics to achieving marketing success, […]
A few days ago, Google launched a new service called dynamic remarketing for its Google Merchant Account customers. This is an innovative enrichment of retargeting, the cookie-based technology that generates customized display ads that “follow” users who visit a commercial website then leave without interacting.
As the summer approaches, we’re reminded that the popular web sites we (and millions of others) use on a daily basis are similar to the seasons—they’re always changing.
March has come in like a lamb, and with it some great ecommerce advice. We’ve got tips on how to make WordPress more SEO friendly, and tips on writing effective press releases and building ecommerce websites. We’ll also take a look at some user experience falsehoods and social media marketing strategies. Let’s get started, and […]
Spring is on the way! Is your website in need of a little spring cleaning? This week we’ve got articles on generating traffic, building authority, and managing social media accounts. We’ll also take a closer look at tablet-specific campaigns and how to think like the audience you want to target. Let’s get started!
The Valentine’s Day shopping period has come and gone. How did you do? If you think your site needs improvement, check out this weeks articles; there’s a little something for everyone! There are tips on how to use Twitter, writing evergreen content, dealing with common SEO problems, and content marketing. We’ll also take a look […]
We are two weeks into the month of February and there is a lot to talk about in eCommerce news. Let’s take a look at this weeks featured articles. We’ve got tips for avoiding PPC blunders, why you should open a Google + account if you haven’t already, Twitter marketing lessons, important lessons from the […]
Christmas is long over but the Valentine’s Day shopping season is ramping up. This week, a look at strategies to help you make 2013 your best year yet, starting with tips for reducing your site’s bounce rate, Penguin friendly SEO techniques, and ways to increase the chances your content will achieve every marketer’s dream and […]
The holiday shopping season is at its peak as shoppers hurry to finish before next week’s holiday. Here’s a look at some interesting ecommerce news this week including ways to create content your visitors will love, and strategies to avoid. We’ve also got tips on how to make your site even better for 2013.
Black Friday and Cyber Monday have come and gone and the holiday shopping season is now upon us. Experts say it could be a jolly holiday for ecommerce but that doesn’t mean you shouldn’t be looking for ways to improve. Here are some tips and advice to help make your holiday sales merry and bright.
This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video […]
In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.
Google announced several tools this month which may benefit webmasters and e-commerce websites. These tools give businesses control over back links and allow for simplified tag management. A checklist to boost online checkouts comes out just in time for the holidays, and research shows the effectiveness of email marketing, particularly towards older consumers.