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Ecommerce is buzzing with news this week, as Google is expressing interest in becoming an ecommerce giant to rival Amazon, while ecommerce stocks leap above other markets, maintaining its resiliency in in the financial world. In the social sphere, Twitter has released a new feature to their ad program that allows companies to target by user interests, and ecommerce solutions are becoming more important to consumers and businesses than ever before.

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Ecommerce is showing more signs of growth, even as other sectors of the economy are slow to rebound. Ecommerce’s convenience and simplicity has made it a staple of the modern retail industry, with large brands and local businesses alike developing an ecommerce strategy to encourage growth and increase sales. With growth at record levels and more mobile ecommerce shoppers than ever before, speculation has surfaced as to whether the ecommerce market will eventually pave the way to a cashless society. As vendors look for new ways to avoid common problems that they face, Twitter is making it easier than ever before to target certain users with their promotions.

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Ecommerce vendors are finding new ways to grow based on lessons offered through the traditional retail industry and other successful ecommerce models. Investors are opening up about the criteria that they look for when selecting ecommerce start-ups to fund, which is giving vendors unique insight into how to create a flourishing ecommerce business. Twitter may also play a more significant role in the ecommerce industry in the coming years, and vendors are learning how to utilize the social media site Pinterest to their full advantage.

Ecommerce Strategies from the Retail Industry are Helping Businesses Succeed

According to a new article from Mashable, there are a few lessons from the retail industry that are helping ecommerce businesses overcome obstacles and post better sales figures. Among these strategies are to embrace giving customers the opportunity to ‘emote’ about your products by marking the online shopping experience more social. It’s also a good idea to keep up with what’s hot in your industry by giving people the opportunity to comment on your products, and then you can showcase the most popular products prominently on your website. With social commerce becoming more prominent, these ecommerce strategies are more important than ever to maintain a flourishing ecommerce business.

Source: http://mashable.com/2012/08/26/ecommerce-lessons-tips/

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With 2^nd quarter sales at record levels, experts are projecting that the ecommerce industry will continue to see remarkable growth, particularly due to the new investments being made in the market. In other news, smartphone users rely very heavily on their mobile devices to locate local businesses, and Facebook is exploring new ad formats to increase their appeal to businesses. In an unprecedented move, a group of retailers are coming together to form a new mobile payment system app that will allow merchants to offer targeted promotions and a convenient, user-friendly purchasing experience.

Ecommerce Space is Projected to Experience Tremendous Future Growth

According to a new report, the ecommerce space will continue to experience record growth within the next few years. With new private equity and venture capital investments, the ecommerce industry is poised to become an even more significant segment of the whole retail industry over the coming years. Transaction sizes have nearly doubled compared to figures released from the previous year, and this among other data indicates that the online shopping market is still on an upward climb towards tremendous positive growth. Experts think that innovators will experience the most growth over the next few years.

Source: http://www.business-standard.com/india/news/e-commerce-space-to-witnesslotgrowth-thornton/483145/

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With new figures released on ecommerce sales in the 2^nd quarter, the top stories in the industry have covered the resiliency and positive growth of this flourishing market. The ecommerce industry has experienced another quarter of double-digit growth, which has prompted experts to consider how the ecommerce market can be expected to perform in the future. New trends have also been revealed, thanks to a new report, and mobile commerce sites will be more prominently featured on Google for those operating on mobile devices once a new initiative from Google has been put in place.

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The ecommerce landscape has been evolving rapidly over the past few weeks with the introduction of Google Shopping and other initiatives by Google to simplify the online shopping experience. Social commerce and mobile app development has become more popular than ever before according to recent reports, and technology giant, Apple, is considering an investment in the flourishing ecommerce industry by acquiring Fancy, a Pinterest competitor.

Apple Expanding Ecommerce Footprint by Possibly Acquiring Fancy

Apple, as one of the leading tech companies in the world, is seeking to expand its influence in the ecommerce industry by acquiring a company called Fancy that is a known competitor of Pinterest. With the same basic idea behind Fancy as is found on the popular social networking site, Pinterest, Apple hopes to leverage their many satisfied users by offering an expansive line of shopping opportunities. Apple has recently launched new initiatives to gain traction in other sectors of the technology market, and by acquiring Fancy, Apple will be able to provide a more comprehensive user experience to shoppers.

Source: http://www.itweb.co.za/index.php?option=com_content&view=article&id=57479:apple-to-make-ecommerce-fancy&catid=105

Social Commerce Fast Growing and Incredibly Powerful Recent Reports Indicate

The increasing presence of Internet users on popular networking sites such as Facebook, Twitter, Pinterest, and Google + is prompting a significant boost in ecommerce sales, according to an industry insider. With technology constantly evolving, social networking is proving to be an essential component to a well rounded ecommerce strategy based on indications from recent growth trends. Social networking is accessible, convenient, and wildly popular, giving shoppers the opportunity to explore these networks for their favorite products and services and to share these items with their friends, followers, and fans. Social commerce has already made waves in the industry, and with new Internet marketing practices geared towards social media becoming more prevalent, taking advantage of this burgeoning resource is easier than ever before.

Source: http://ibnlive.in.com/generalnewsfeed/news/after-ecommerce-now-is-the-turn-of-social-commerce/1035812.html

Amazon Top Destination for Shoppers Researching Purchases

According to a Forrester report, nearly a third of all online shoppers begin their search for products and services on Amazon. This report indicates that Amazon is even more popular than Google for shopping related searches, and the retail giant is experiencing record growth. By generating more than 19% of all ecommerce related sales, Amazon has more than doubled their revenue. Judging by the growth of the popular shopping site, Amazon’s ecommerce platform will continue to propel future growth by giving customers quick and easy access to an array of products, customer reviews, and a forum to discuss their purchases with other members.

Source: http://searchenginewatch.com/article/2196747/Amazon-Passes-Google-as-Top-Destination-for-Shopping-Research-Report

Mobile Shopping Apps Gaining Popularity – Fast

As smartphones become more widely used and accepted, new trends are sweeping the online shopping industry. Mobile shopping apps can be found on more than 50% of all smartphone users’ devices, and data shows that these users access their mobile apps more than 17 times per month on average. The most popular mobile apps belong to the top names in the ecommerce industry including Amazon, eBay, and Target. With the right mobile app and ecommerce solution, merchants are able to leverage the evolving mobile trend to capitalize on the vast opportunities that this platform offers their customers.

Discounts through Google Shopping Set to Expire Soon

Google recently began offering discount coupons to merchants that wish to advertise on their new Google shopping platform, but according to industry sources, these coupons will expire within the next few days. Google Shopping has been set to replace the former platform used to find products through Google called Google Product Search, and while this service is no longer free, advertising through Google Shopping provides a tremendous advantage to merchants. Google has been introducing their new service over the past few weeks and will now be scaling back on their introductory promotional offers to online vendors that wish to list their products through Google Shopping and engage in online marketing via Google.

Source: http://www.internetretailer.com/commentary/2012/08/02/google-shopping-discounts-are-about-expire

Online sales have been soaring, according to new figures released by several key agencies in the ecommerce industry. The United Kingdom is posting significant growth in online sales in the first half of 2012, and the mobile shopping experience is becoming more important to online vendors than ever before. Pinterest has become a powerful force in the ecommerce world, and businesses are now jumping on the opportunity to create a powerful presence on this unique, vibrant social media site.

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With the ecommerce industry poised for tremendous growth in the future, merchants are signing up for Google’s new paid shopping platform, which will completely replace the previous program, Google Product Search, by the fall of 2012. Tablets are proving to be a valuable asset to ecommerce vendors, as conversions on the tablet are nearly the same as conversions on a desktop or laptop computer. Facebook is now testing a new advertising mechanism that will list ‘sponsored results’ in the Facebook search bar when users search for specific pages, apps, and events. (more…)

The ecommerce world has grown at an unprecedented rate in recent years, and with the growth of the industry has developed a thriving community of niche websites specializing in specific products and services. Tablets have had a significant impact on consumer behavior, according to recent studies, and augmented reality is becoming more prevalent in online stores and may shape the future of the ecommerce industry.

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Exciting new developments have emerged in the ecommerce industry this week. Whispers of Facebook taking a more active role in the fast-growing online shopping world have been circulating. With the incredible growth of the ecommerce industry, experts around the world are expecting significant change in the future, and companies are taking stock in the market by investing more money than ever before in ecommerce technology. Google Shopping and recent changes to Google Analytics are also affecting retailers and their ability to effectively market their products and services.

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