Google’s Penguin 2.0 algorithm, released last month, may have thrown a wrench in your ecommerce site’s SEO. If this anti-spamdexing tool thinks you’re using black-hat techniques, such as link-stuffing, it’ll penalize, even if you’re not doing it consciously. Check out these tips to help you recover your ranking and keep traffic flowing to your website.
Now that Memorial Day has passed, it’s almost time for a new month, a new season—and, perhaps, some new approaches to your online marketing. How can you keep your businesse’s web site relevant, appealing, and performing well in searches? These savvy ecommerce professionals have provided some excellent tips that any online entrepreneur will find useful. […]
Summer means vacation and relaxation—and all that downtime is a great opportunity for online shopping. Increase your conversions with dynamite social media marketing and viral content, mobile user-friendly browsing features, and helpful hints from successful small e-business owners.
May is just around the corner and that means summer is almost here. Are you ready for the warm weather shopping season? If you’re not sure, this week’s round up may help. We’ve got tips on how to improve the results you’re getting with Google Shopping, ways to make your shipping practices better for customers, […]
Does your business need a new ecommerce platform? Re-platforming your business can help you better adapt to a more complex web, and stay ahead of the competition. By using the latest in ecommerce technology you can increase your site efficiency, meaning less customer support and maintenance needed, powering a higher ROI through better conversion rates […]
Spring is on the way! Is your website in need of a little spring cleaning? This week we’ve got articles on generating traffic, building authority, and managing social media accounts. We’ll also take a closer look at tablet-specific campaigns and how to think like the audience you want to target. Let’s get started!
Is your site ready for Valentine’s Day? It’ll be here before you know it. Have a plan to improve your business in 2013? You should! This week a look at some basic ways to make your site better, including blogging basics, reclaiming backlinks, how to use SEO to enhance your user’s experience, a fresh look […]
The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more.
As the 2012 holiday shopping season ramps up into high gear, 2013 predictions, Google penalties, a new anti-fraud service, tips for choosing an ecommerce platform and freshening up product descriptions are just some of the news topics this week.
This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video […]
This was a big week in social shopping, with Facebook launching an ecommerce app and ShopInterest gaining the funding needed to create Pinterest storefronts. Recent findings show that ecommerce is expected to double by 2015, however creating a successful ecommerce site can be difficult without help. Local search engine optimization is key for small businesses […]
In ecommerce this week, the gap between social media and ecommerce is decreasing as vendors look for new ways to integrate an interactive experience for their users. Ecommerce and publishing are becoming more intertwined as publishers look for new revenue streams and ecommerce continues at an unprecedented rate of growth. Sales tax increases could affect […]
Ecommerce is buzzing with news this week, as Google is expressing interest in becoming an ecommerce giant to rival Amazon, while ecommerce stocks leap above other markets, maintaining its resiliency in in the financial world. In the social sphere, Twitter has released a new feature to their ad program that allows companies to target by […]
Ecommerce is showing more signs of growth, even as other sectors of the economy are slow to rebound. Ecommerce’s convenience and simplicity has made it a staple of the modern retail industry, with large brands and local businesses alike developing an ecommerce strategy to encourage growth and increase sales. With growth at record levels and […]
Ecommerce vendors are finding new ways to grow based on lessons offered through the traditional retail industry and other successful ecommerce models. Investors are opening up about the criteria that they look for when selecting ecommerce start-ups to fund, which is giving vendors unique insight into how to create a flourishing ecommerce business. Twitter may […]