Category Archives: Ecommerce


Recover from Penguin 2.0 with These 3 Tips

By | June 3, 2013

Google’s Penguin 2.0 algorithm, released last month, may have thrown a wrench in your ecommerce site’s SEO. If this anti-spamdexing tool thinks you’re using black-hat techniques, such as link-stuffing, it’ll penalize, even if you’re not doing it consciously. Check out these tips to help you recover your ranking and keep traffic flowing to your website.

New Approaches To Online Marketing

By | May 28, 2013

Now that Memorial Day has passed, it’s almost time for a new month, a new season—and, perhaps, some new approaches to your online marketing. How can you keep your businesse’s web site relevant, appealing, and performing well in searches? These savvy ecommerce professionals have provided some excellent tips that any online entrepreneur will find useful. […]

Understanding Ecommerce Re-Platforming: Infographic

By | April 29, 2013

Does your business need a new ecommerce platform? Re-platforming your business can help you better adapt to a more complex web, and stay ahead of the competition. By using the latest in ecommerce technology you can increase your site efficiency, meaning less customer support and maintenance needed, powering a higher ROI through better conversion rates […]

Mobile Shopping, PayPal Merger & Holiday Shopping Boycott

By | November 19, 2012

This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video […]

Social Shopping, Local SEO and an Online Marketing Conference

By | October 1, 2012

This was a big week in social shopping, with Facebook launching an ecommerce app and ShopInterest gaining the funding needed to create Pinterest storefronts. Recent findings show that ecommerce is expected to double by 2015, however creating a successful ecommerce site can be difficult without help. Local search engine optimization is key for small businesses […]

Online Shopping Holiday Projections, Content Marketing and Amazon Sales Tax

By | September 18, 2012

In ecommerce this week, the gap between social media and ecommerce is decreasing as vendors look for new ways to integrate an interactive experience for their users. Ecommerce and publishing are becoming more intertwined as publishers look for new revenue streams and ecommerce continues at an unprecedented rate of growth. Sales tax increases could affect […]

Ecommerce Growth, Twitter Advertising and Abandoned Shopping Carts

By | September 5, 2012

Ecommerce is showing more signs of growth, even as other sectors of the economy are slow to rebound. Ecommerce’s convenience and simplicity has made it a staple of the modern retail industry, with large brands and local businesses alike developing an ecommerce strategy to encourage growth and increase sales. With growth at record levels and […]

Ecommerce Strategies, Ecommerce Start-Ups and PinPointing

By | August 28, 2012

Ecommerce vendors are finding new ways to grow based on lessons offered through the traditional retail industry and other successful ecommerce models. Investors are opening up about the criteria that they look for when selecting ecommerce start-ups to fund, which is giving vendors unique insight into how to create a flourishing ecommerce business. Twitter may […]