Beyond the direct sales potential, the holiday season provides a rare opportunity to leverage the large volumes of traffic for consumer behavior analytics.
When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]
What are you doing to stay competitive these days? We’ve got some inspiration and information for you: the latest from giants Amazon and Target, as well as some interesting new findings about where your users’ eyes go when they’re checking out your site.
Ecommerce Business is booming. Hundreds of people are starting to make a living online in less than a year with ecommerce and online sales swiftly replacing traditional methods of retail. There are many benefits to this new way of doing business.
Nearly every forward-thinking business knows that there is no perfect provider, perfect platform or even—yes—perfect client. ECommerce Partners continues to be transparent on this point; in terms of mutually beneficial and results-driven performance, it’s all about finding the best fit between a company’s needs and a provider’s capabilities.
How have your sales been these past few weeks? Whether you’re meeting your current goals or looking to improve your numbers, you’re always challenging yourself to keep growing. This week, we’re here with some helpful reminders about your site content, as well as news on the latest way to reach customers who may be in […]
You work hard, you’re proud of your business, and you want everything you do to reflect that. These days, your ecommerce site is one of the most important representations of your great ideas, the excellent work you do, and the superior services and/or products you provide. So you want it to be attractive, useful, and […]
There are many comprehensive lists on how to enhance your social media profiles, but one of the most thorough and informative out there is the list by Debbie Hemley on the Social Media Examiner. They’ve recorded 26 tips to improve your social media ecommerce services, but after reading them, one really significant tip stood out.
For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]
Direct Marketing News and Reach Marketing recently held a round table discussion with seven senior B2B marketers.
Google’s Penguin 2.0 algorithm, released last month, may have thrown a wrench in your ecommerce site’s SEO. If this anti-spamdexing tool thinks you’re using black-hat techniques, such as link-stuffing, it’ll penalize, even if you’re not doing it consciously. Check out these tips to help you recover your ranking and keep traffic flowing to your website.