How have your sales been these past few weeks? Whether you’re meeting your current goals or looking to improve your numbers, you’re always challenging yourself to keep growing. This week, we’re here with some helpful reminders about your site content, as well as news on the latest way to reach customers who may be in […]
You work hard, you’re proud of your business, and you want everything you do to reflect that. These days, your ecommerce site is one of the most important representations of your great ideas, the excellent work you do, and the superior services and/or products you provide. So you want it to be attractive, useful, and […]
There are many comprehensive lists on how to enhance your social media profiles, but one of the most thorough and informative out there is the list by Debbie Hemley on the Social Media Examiner. They’ve recorded 26 tips to improve your social media ecommerce services, but after reading them, one really significant tip stood out.
For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]
Direct Marketing News and Reach Marketing recently held a round table discussion with seven senior B2B marketers.
Google’s Penguin 2.0 algorithm, released last month, may have thrown a wrench in your ecommerce site’s SEO. If this anti-spamdexing tool thinks you’re using black-hat techniques, such as link-stuffing, it’ll penalize, even if you’re not doing it consciously. Check out these tips to help you recover your ranking and keep traffic flowing to your website.
Now that Memorial Day has passed, it’s almost time for a new month, a new season—and, perhaps, some new approaches to your online marketing. How can you keep your businesse’s web site relevant, appealing, and performing well in searches? These savvy ecommerce professionals have provided some excellent tips that any online entrepreneur will find useful. […]
Summer means vacation and relaxation—and all that downtime is a great opportunity for online shopping. Increase your conversions with dynamite social media marketing and viral content, mobile user-friendly browsing features, and helpful hints from successful small e-business owners.
May is just around the corner and that means summer is almost here. Are you ready for the warm weather shopping season? If you’re not sure, this week’s round up may help. We’ve got tips on how to improve the results you’re getting with Google Shopping, ways to make your shipping practices better for customers, […]
Spring is on the way! Is your website in need of a little spring cleaning? This week we’ve got articles on generating traffic, building authority, and managing social media accounts. We’ll also take a closer look at tablet-specific campaigns and how to think like the audience you want to target. Let’s get started!
Is your site ready for Valentine’s Day? It’ll be here before you know it. Have a plan to improve your business in 2013? You should! This week a look at some basic ways to make your site better, including blogging basics, reclaiming backlinks, how to use SEO to enhance your user’s experience, a fresh look […]
The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more.
Ecommerce is buzzing with news this week, as Google is expressing interest in becoming an ecommerce giant to rival Amazon, while ecommerce stocks leap above other markets, maintaining its resiliency in in the financial world. In the social sphere, Twitter has released a new feature to their ad program that allows companies to target by […]
Ecommerce is showing more signs of growth, even as other sectors of the economy are slow to rebound. Ecommerce’s convenience and simplicity has made it a staple of the modern retail industry, with large brands and local businesses alike developing an ecommerce strategy to encourage growth and increase sales. With growth at record levels and […]
Ecommerce vendors are finding new ways to grow based on lessons offered through the traditional retail industry and other successful ecommerce models. Investors are opening up about the criteria that they look for when selecting ecommerce start-ups to fund, which is giving vendors unique insight into how to create a flourishing ecommerce business. Twitter may […]