Category Archives: Ecommerce


The Weekly Recap: Effectively Reaching Customers

By | August 12, 2013

How have your sales been these past few weeks? Whether you’re meeting your current goals or looking to improve your numbers, you’re always challenging yourself to keep growing. This week, we’re here with some helpful reminders about your site content, as well as news on the latest way to reach customers who may be in […]

The Sixth Sense: Digital Shopper Segments

By | July 12, 2013

For some industries, purchases and the journeys that lead to them may be more influenced by behavioral factors than by demographics. A new report from Compete and GroupM revealed that digital media and advertising heavily influences almost half of all purchases. Digital media and advertising aren’t the only things affecting the purchase process and decision. […]

Recover from Penguin 2.0 with These 3 Tips

By | June 3, 2013

Google’s Penguin 2.0 algorithm, released last month, may have thrown a wrench in your ecommerce site’s SEO. If this anti-spamdexing tool thinks you’re using black-hat techniques, such as link-stuffing, it’ll penalize, even if you’re not doing it consciously. Check out these tips to help you recover your ranking and keep traffic flowing to your website.

New Approaches To Online Marketing

By | May 28, 2013

Now that Memorial Day has passed, it’s almost time for a new month, a new season—and, perhaps, some new approaches to your online marketing. How can you keep your businesse’s web site relevant, appealing, and performing well in searches? These savvy ecommerce professionals have provided some excellent tips that any online entrepreneur will find useful. […]

Online Shopping Trends, Compete With Amazon & Ebay, Importance of Website Usability

By | December 24, 2012

The holiday season is finally coming to a close and so far it’s been good news for e-commerce. There are also tips for showing customer appreciation, ways to compete with the big boys, Amazon and Ebay, how to make sure your home or landing page sends the right message, and more.

Ecommerce Growth, Twitter Advertising and Abandoned Shopping Carts

By | September 5, 2012

Ecommerce is showing more signs of growth, even as other sectors of the economy are slow to rebound. Ecommerce’s convenience and simplicity has made it a staple of the modern retail industry, with large brands and local businesses alike developing an ecommerce strategy to encourage growth and increase sales. With growth at record levels and […]

Ecommerce Strategies, Ecommerce Start-Ups and PinPointing

By | August 28, 2012

Ecommerce vendors are finding new ways to grow based on lessons offered through the traditional retail industry and other successful ecommerce models. Investors are opening up about the criteria that they look for when selecting ecommerce start-ups to fund, which is giving vendors unique insight into how to create a flourishing ecommerce business. Twitter may […]