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In ecommerce this week, the gap between social media and ecommerce is decreasing as vendors look for new ways to integrate an interactive experience for their users. Ecommerce and publishing are becoming more intertwined as publishers look for new revenue streams and ecommerce continues at an unprecedented rate of growth. Sales tax increases could affect major retailers that were previously able to offer a 10% discount to consumers by eliminating sales tax. Content marketing is proving to be extraordinarily important for ecommerce vendors this holiday season, and spending is expected to increase by 17% from last year’s sales figures.

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Facebook Offers will help narrow the gap between social media and social commerce, leading your business to monetize the fans you’ve generated from your Facebook page. It will create a way for businesses to reach their fans through promotions and track the success. Facebook Offers is a program for highly discounted coupons to be delivered directly into the news feeds of your fans. This new promotional tool will give businesses access to a motivated fan base of 1 billion users for their special offers and announcements.

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Online sales have been soaring, according to new figures released by several key agencies in the ecommerce industry. The United Kingdom is posting significant growth in online sales in the first half of 2012, and the mobile shopping experience is becoming more important to online vendors than ever before. Pinterest has become a powerful force in the ecommerce world, and businesses are now jumping on the opportunity to create a powerful presence on this unique, vibrant social media site.

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With the ecommerce industry poised for tremendous growth in the future, merchants are signing up for Google’s new paid shopping platform, which will completely replace the previous program, Google Product Search, by the fall of 2012. Tablets are proving to be a valuable asset to ecommerce vendors, as conversions on the tablet are nearly the same as conversions on a desktop or laptop computer. Facebook is now testing a new advertising mechanism that will list ‘sponsored results’ in the Facebook search bar when users search for specific pages, apps, and events. (more…)

The ecommerce world has grown at an unprecedented rate in recent years, and with the growth of the industry has developed a thriving community of niche websites specializing in specific products and services. Tablets have had a significant impact on consumer behavior, according to recent studies, and augmented reality is becoming more prevalent in online stores and may shape the future of the ecommerce industry.

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Exciting new developments have emerged in the ecommerce industry this week. Whispers of Facebook taking a more active role in the fast-growing online shopping world have been circulating. With the incredible growth of the ecommerce industry, experts around the world are expecting significant change in the future, and companies are taking stock in the market by investing more money than ever before in ecommerce technology. Google Shopping and recent changes to Google Analytics are also affecting retailers and their ability to effectively market their products and services.

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The ecommerce industry has seen several important announcements and changes this week. There have been projections made for the future growth of the ecommerce industry as well as significant alterations made to Google Shopping. Whether you are an online shopper using a tablet or an ecommerce vendor, don’t miss the top ecommerce stories of the week.

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The ecommerce industry has been showing significant growth over the past few years, and new figures indicate that the popularity of ecommerce has now influenced stock market figures as well. Ecommerce opportunities have been expanding globally, but one undervalued ecommerce asset may be found in Latin America. As online shopping becomes more ingrained in consumer behavior, people over 50 have significantly increased their ecommerce spending, and Google will be redesigning their mobile ads to make it easier than ever before to locate and contact businesses in the area. (more…)

June has been a busy month for Ecommerce already with several Google updates, growing social media trends, and a wave of new insights into the world of online shopping. As the ecommerce industry continues to show record growth around the world, experts are interested in building on current trends and showcasing the best ways to gain market share. (more…)

This week, online merchants gathered in Chicago to discuss emerging trends and industry best practices for increasing conversions in their online stores. In other news, online advertising revenue shot up by more than 15% this year, and is poised to continue with this high rate of growth until at least 2014. Apple introduced some new changes to Siri, which may influence how consumers find local businesses, and the UK and Italy have experienced unprecedented growth in online retail over the past few years.

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