Ecommercepartners.net

Spring is finally here, even though it doesn’t really feel like it in much of the country. If you’re waiting for the thaw out, take some time to warm up your sales and boost your traffic with this week’s tips and tricks. We’ve got tips on content marketing and building traffic, everything you need to know about dark social, things you should never have on your landing page and how to find success combining content with your commerce. Let’s get started!  (more…)

Get your business ready for 2013! Just because it’s January, doesn’t mean you can’t plan ahead for July. It’s time to set your holiday marketing calendar to action. Take a look at our holiday calendar list below to prepare in advance for all marketing need-to-know dates. (more…)

As the 2012 holiday shopping season ramps up into high gear, 2013 predictions, Google penalties, a new anti-fraud service, tips for choosing an ecommerce platform and freshening up product descriptions are just some of the news topics this week. (more…)

This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video ads may be the key to reaching mobile users, and two labor-rights groups launch an anti-Cyber Monday protest. (more…)

In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.

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Google announced several tools this month which may benefit webmasters and e-commerce websites. These tools give businesses control over back links and allow for simplified tag management. A checklist to boost online checkouts comes out just in time for the holidays, and research shows the effectiveness of email marketing, particularly towards older consumers. (more…)

Recent research has shown that utilizing empathy can create more effective advertisements and the amount of time it takes to send out a triggered email after a customer action matters. We have also learned that an e-commerce website’s search filters can affect click through rates and that content marketing can help businesses connect to customers, often for free. (more…)

Search engine optimization can have a major impact on your businesses success. You should be familiar with SEO techniques and utilize them to help ensure a higher page ranking. A recent study shows that over half of organic search clicks go to the first link on a results page. You should also ensure that all your content is properly optimized and consider e-mail marketing to target potential purchasers. (more…)

This was a big week in social shopping, with Facebook launching an ecommerce app and ShopInterest gaining the funding needed to create Pinterest storefronts. Recent findings show that ecommerce is expected to double by 2015, however creating a successful ecommerce site can be difficult without help. Local search engine optimization is key for small businesses with brick and mortar storefronts. Also west coast entrepreneurs can learn more about online marketing at a super conference this October. (more…)

With the massive sales of smart phones, such as the iPhone, that are capable of handling e-commerce, developing a mobile commerce strategy is of utmost importance. Also important is being aware of holiday shopping trends both in the U.S. and internationally.  E-commerce can benefit both small and large businesses when done right. A reliable webhost and convenient, usable web site are key to e-commerce success.

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