Spring is finally here, even though it doesn’t really feel like it in much of the country. If you’re waiting for the thaw out, take some time to warm up your sales and boost your traffic with this week’s tips and tricks. We’ve got tips on content marketing and building traffic, everything you need to […]
Get your business ready for 2013! Just because it’s January, doesn’t mean you can’t plan ahead for July. It’s time to set your holiday marketing calendar to action. Take a look at our holiday calendar list below to prepare in advance for all marketing need-to-know dates.
As the 2012 holiday shopping season ramps up into high gear, 2013 predictions, Google penalties, a new anti-fraud service, tips for choosing an ecommerce platform and freshening up product descriptions are just some of the news topics this week.
This was a big week for ecommerce! A new study reveals online shopping increasing among users of mobile devices, Analysts say Groupon’s new ecommerce venture is a big mistake, FiftyOne Global teams up with Paypal to bring the online payment system to the international customers of over 100 major US retailers, CPG companies find video […]
In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.
Google announced several tools this month which may benefit webmasters and e-commerce websites. These tools give businesses control over back links and allow for simplified tag management. A checklist to boost online checkouts comes out just in time for the holidays, and research shows the effectiveness of email marketing, particularly towards older consumers.
Recent research has shown that utilizing empathy can create more effective advertisements and the amount of time it takes to send out a triggered email after a customer action matters. We have also learned that an e-commerce website’s search filters can affect click through rates and that content marketing can help businesses connect to customers, […]
Search engine optimization can have a major impact on your businesses success. You should be familiar with SEO techniques and utilize them to help ensure a higher page ranking. A recent study shows that over half of organic search clicks go to the first link on a results page. You should also ensure that all […]
This was a big week in social shopping, with Facebook launching an ecommerce app and ShopInterest gaining the funding needed to create Pinterest storefronts. Recent findings show that ecommerce is expected to double by 2015, however creating a successful ecommerce site can be difficult without help. Local search engine optimization is key for small businesses […]
With the massive sales of smart phones, such as the iPhone, that are capable of handling e-commerce, developing a mobile commerce strategy is of utmost importance. Also important is being aware of holiday shopping trends both in the U.S. and internationally. E-commerce can benefit both small and large businesses when done right. A reliable webhost […]
In ecommerce this week, the gap between social media and ecommerce is decreasing as vendors look for new ways to integrate an interactive experience for their users. Ecommerce and publishing are becoming more intertwined as publishers look for new revenue streams and ecommerce continues at an unprecedented rate of growth. Sales tax increases could affect […]
Facebook Offers will help narrow the gap between social media and social commerce, leading your business to monetize the fans you’ve generated from your Facebook page. It will create a way for businesses to reach their fans through promotions and track the success. Facebook Offers is a program for highly discounted coupons to be delivered […]
Online sales have been soaring, according to new figures released by several key agencies in the ecommerce industry. The United Kingdom is posting significant growth in online sales in the first half of 2012, and the mobile shopping experience is becoming more important to online vendors than ever before. Pinterest has become a powerful force […]
With the ecommerce industry poised for tremendous growth in the future, merchants are signing up for Google’s new paid shopping platform, which will completely replace the previous program, Google Product Search, by the fall of 2012. Tablets are proving to be a valuable asset to ecommerce vendors, as conversions on the tablet are nearly the […]
The ecommerce world has grown at an unprecedented rate in recent years, and with the growth of the industry has developed a thriving community of niche websites specializing in specific products and services. Tablets have had a significant impact on consumer behavior, according to recent studies, and augmented reality is becoming more prevalent in online […]