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	<title>ECP&#039;s blog &#187; Sherice Jacob</title>
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		<title>Web Usability and Branding &#8211; What Are Your Customers Really Looking For?</title>
		<link>http://www.ecommercepartners.net/blog/web-usability-and-branding-what-are-your-customers-really-looking-for.html</link>
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		<pubDate>Sun, 08 Mar 2009 22:47:11 +0000</pubDate>
		<dc:creator>Sherice Jacob</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[customers]]></category>

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		<description><![CDATA[When people talk about how to increase their website conversion rate or build branding, a lot of research, time, money and work go into things like the page design, sales copy, checkout process and a host of other factors.  Of course all those points are important but one of the biggest factors you can [...]


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