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With identity theft and cyber crime on the rise, many people are uncertain about shopping online.  Taking what was once considered the “normal” steps to make a site secure – such as including trust and verification seals, are no longer enough to convince the customer that the site is indeed secure.  Fortunately, there are several other steps you can take to boost their online shopping confidence and demonstrate that your site takes their purchase – and their privacy – seriously.

Americans’ Trust in Business Dealings Declines Based on Industry (more…)

If your retail storefront is getting plenty of foot traffic, but your website sales have seen better days, there are a few great marketing strategies you can put into place right away to increase sales and cash in on repeat business.  If your method of getting in-store visitors to check out your website has been to simply slap a URL on the receipt or a catalog, try out the following methods to help build brand awareness, increase customer loyalty and keep people coming back to your site for more great deals.

Offer a Coupon for an Online Purchase with Every In-Store Order (more…)

Mother’s Day is Sunday, May 9th, 2010. Last year, Americans spent a total of $14.1 billion dollars on their moms. For some mothers, it’s a practical gift like house wares or gardening tools. For others, nothing beats a day at (more…)