Author Archives for Elana Birnbaum
You might have a killer marketing campaign this season, unbeatable promotions, and top-selling inventory; however, if you don’t prepare ahead of time for the holiday season, you may end up backed up on orders, and with a slow, or even crashed website. You should make sure to prepare your website and staff for an unprecedented growth in traffic and orders.
While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp up your social media strategy and engage with your fans and followers.
Your email marketing campaign is perhaps the most solid means for promoting your Ecommerce business, especially for the holiday season. Email marketing is the art of creating a lifelong customer, rather than a onetime sale. For this holiday season, you want to make sure your lifelong customers, your onetime customers, and your “just browsing” customers know what you have to offer this season.