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In 2012 consumers spent over $17 billion on Valentine’s Day gifts. That was up over 8.5% from 2011 and is expected to increase again in 2013. Valentine’s Day is second only to Christmas in spending. Among the top retail industries popular at Valentine’s Day are:

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You might have a killer marketing campaign this season, unbeatable promotions, and top-selling inventory; however, if you don’t prepare ahead of time for the holiday season, you may end up backed up on orders, and with a slow, or even crashed website. You should make sure to prepare your website and staff for an unprecedented growth in traffic and orders. (more…)

While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp up your social media strategy and engage with your fans and followers. (more…)

Your email marketing campaign is perhaps the most solid means for promoting your Ecommerce business, especially for the holiday season. Email marketing is the art of creating a lifelong customer, rather than a onetime sale. For this holiday season, you want to make sure your lifelong customers, your onetime customers, and your “just browsing” customers know what you have to offer this season. (more…)

Facebook Offers will help narrow the gap between social media and social commerce, leading your business to monetize the fans you’ve generated from your Facebook page. It will create a way for businesses to reach their fans through promotions and track the success. Facebook Offers is a program for highly discounted coupons to be delivered directly into the news feeds of your fans. This new promotional tool will give businesses access to a motivated fan base of 1 billion users for their special offers and announcements.

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To create a successful business, a well-defined plan is required. Take a look at our Ecommerce Strategy infographic which guides through the process of building and maintaining an ecommerce store. From the initial research and data collection to website audits, each step is outlined for an effective online strategy.

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In ecommerce this week, a very important change has been made that will eliminate free clicks on Google Product Search listings. Vendors will now bid for the top spot in a new program called Google Shopping. In other news, Google + has rolled out a new service that will now include local listings and customer reviews. Globally, ecommerce is up by more than 300% in the Middle East, with approximately 70% of transactions completed through cash-on-delivery.

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This week, breaking news in ecommerce has revolved around the importance of optimizing online stores for mobile devices and Google’s newest update to their Penguin algorithm. In other news, China is becoming one of the largest ecommerce markets in the world, and Facebook may be launching a new smartphone within the next year. Google Chrome has also become the world’s most popular search engine browser, topping Internet Explorer for over a week.

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Early last week, ECommerce Partners was a proud sponsor of INSIGHT 2012, the BlueCherry Customer Conference in Atlantic City, New Jersey.

Gil Levy Presents: Latest Trends in Ecommerce

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In Ecommerce news this week, retailers are finding new and innovative ways to market their products and to increase exposure to their business. In an effort to increase online sales, virtual retail businesses are looking into social gifting, utilizing open platforms, and harnessing new technologies to bring their marketing to the top. Online businesses are also looking into ecommerce strategies and best practices to ensure that their website and online shopping portals are up to par with new industry standards.

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