by Dennis Consorte - July 13th, 2010
Have Your Customers Done Their Homework?
Now that it’s the middle of summer, school is the last thing on kids’ minds. But online retailers are already gearing up for what could be a lucrative back-to-school shopping season. Considering that parents spend around $250 per child for products ranging from backpacks to computer software, savvy online shoppers are looking for the best deals around. A recent study on online consumer behavior from Compete.com revealed that today’s shoppers are becoming increasingly attuned to the variety of options available before they buy. From review sites to price comparison engines, moms and dads buying back-to-school goods have more ways to save than ever. Not surprisingly, the main shopping tool they turn to is an overwhelming favorite – search engines. (more…)