Have Your Customers Done Their Homework?
Now that it’s the middle of summer, school is the last thing on kids’ minds. But online retailers are already gearing up for what could be a lucrative back-to-school shopping season. Considering that parents spend around $250 per child for products ranging from backpacks to computer software, savvy online shoppers are looking for the best deals around. A recent study on online consumer behavior from Compete.com revealed that today’s shoppers are becoming increasingly attuned to the variety of options available before they buy. From review sites to price comparison engines, moms and dads buying back-to-school goods have more ways to save than ever. Not surprisingly, the main shopping tool they turn to is an overwhelming favorite – search engines. Continue reading
When starting any Ebusiness venture, knowing how to test, track and evaluate your results is crucial. By setting up Key Performance Indicators (KPI) otherwise known as Key Success Indicators (KSI), you can in turn create progress and overall company momentum toward a shared goal.
Before delving into the specific KPIs of Ebusiness, it’s important to understand the difference between Ebusiness and Ecommerce – two terms that are often used interchangeably but by definition have different meanings.
You’ve been getting a steady stream of business for a while now, but you’re ready to take things to the next level. You’ve been working hard to optimize your pages for the search engines, and you’ve just launched a new PPC campaign. Your email newsletter is going out to thousands of satisfied subscribers. What are you missing?
Product Zoom technology gives internet shoppers the virtual experience of wearing, touching and viewing products in fine detail. Zoom lacks the tactile and other sensory experiences of the real world, but it’s about as close as you can get. Online retailers including Anthropologie, Coach, GAP and Zappos all use product zoom successfully to sell their products. According to Internet Retailer, Divisional VP for Coach.com, Ron Offir notes that product zoom technology is, “a very powerful marketing channel for our brand and a driver of business to our stores.”
When working with Adwords, quality is key. While Google and other Pay-Per-Click (PPC) search engines don’t go into grand detail on what factors make up their quality score analysis, any good pay per click marketer knows that the higher your quality score – the less you’ll pay for clicks. To make things even more interesting, none of the PPC search engines will tell you how to go about raising your score. There are, however, some proven methods and strategies that have shown to decrease your cost per click while raising your quality score.
5 Strategies to Keep Your Best Clients Coming Back
The Pareto Principle (aka the 80-20 rule) states that 20% of your customers account for 80% of your business. If this old adage is true – you should be doing all you can to keep those 20% coming back again and again.
One tried and true methodology is the American Customer Satisfaction Index developed by the University of Michigan Ross School of Business. It links quality, expectations and perceived value to overall customer satisfaction and loyalty. See chart below:
Source: ACSI Drivers of Customer Satisfaction
According to Internet Retailer, 4 of the top 20 websites grossing between $25MM & $100MM online send out 20 or more emails per month in 2009. This seems counter-intuitive as sending a mass email to your entire list will surely burn leads. How is it done?
# Monthly Emails in 2009 (Internet Retailer)
The answer is Continue reading
It’s been a snowy morning here in NYC and in just a few hours, we will celebrate a new year filled with hope for a promising future. Time’s Square will be packed with tourists and locals alike, counting down the minutes in the slushy streets typically bumper to bumper with taxi cabs and impatient drivers. Illuminated by the light of a blue moon, we can take time out to reflect on the past as we plan for a successful 2010 personally, professionally and as a society.
Key members of our team returned last night after attending Internet Retailer 2009 Conference & Exhibition (IRCE), hosted at the Boston Convention & Exhibition Center. This was an outstanding event with 5,000 e-tailers in attendance. I had the pleasure of presenting some of our search engine strategies to a group of over 600 online retailers, along with co-panelists Duncan White and Marissa Colwell. Specifically I spoke about local web optimization and Google Product Search. Sharing some of these techniques falls in line with our policy of full transparency to our clients. Other topics included in the presentation entitled, 10 ways to Improve Your SEO Rankings were Search Engine Optimization 101 and other ways to supplement an already strong SEO campaign using some of the new features of Google, such as video optimization and optimizing blogs for inclusion in the SERPs (Search Engine Results Pages).
Gain Access to Shoppers Who Are Ready to Buy
It used to be that doing a simple search on Google for a particular product would return relevant content sites only. You had to actually drill down and find the shopping results on your own. Until recently, Google only had a small shopping link at the top of the page that generated very few clicks; you may remember when they launched this as Froogle. Now, Google’s Product Search feature, also known as Google Shopping puts direct links to products right at the top of the search results. If you run an ecommerce site and you’re interested in putting your products at the top of the list, keep reading to learn how to send look-to-buy shoppers directly to the product page in question.