Aqua Teen Hunger Force – Terrorism or Marketing Genius?
by Thea - February 2nd, 2007 7:10 pm
The Aqua Teen Hunger Force debacle this week was guerilla marketing at its best and its worst. I’m sure that while no one expected to get arrested over Moonies, you’ve got to admit this much: you will check out an episode of ATHF just because you must know what all the fuss is about.
That’s the best part. The worst is the arrest of Sean Stevens and Peter Berdovsky; and the subsequent payout TBS will probably have to make – as reported by Reuters.
Although Boston may have overreacted (they were placed in nine cities with no other major panic), clearly there are other ways of spreading the word if you want to market your product.
One way is SEO and online marketing. Aggressive online campaigns could have helped target their demographic, restore interest in past viewers and gain a new audience. The main problem with the guerilla-style Attack of the Mooninites that plagued Boston, is that only the people who already knew what they were, got it. That definitely does not help to gain new viewers if they don’t know what they are looking at. That was until the news crews showed up and the hand cuffs were slapped on. Then everyone knew!
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