Ecommercepartners.net

Gil Levy, co-founder of Ecommerce Partners and head of sales, recently spoke at the Professional eBay & Ecommerce Sellers (PESA) Conference in Queensland, Australia. In front of a crowd of over 500 people, Gil presented, “Why is it Worth Spending $100,000 on a Website?”

Whether online or brick and mortar, the focus of a business is on conversion – making sure your customer reaches your product or services and follows through with a purchase.  It sounds simple, right?  Nevertheless, many companies approach their online business as a secondary to their traditional stores.  As a result, companies do not put the required attention and science toward a holistic approach needed to achieve success online.

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Many of our clients come to us after spending a significant amount of time and resources designing or redesigning their website, and are still getting poor conversion results.  We see it all the time.  What many clients might not have been aware of is that their new design could have been doomed from the start. More and more research about user interaction is shedding light on the ways that people read and respond to the information they see online.

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