Ecommercepartners.net

A Mother’s Day classic is serving breakfast in bed. However, not everyone lives with Mom. In fact, most people live too far from Mom  to celebrate the day in person. Because of this, Mother’s Day is one of the most important ecommerce sales holidays of the year. Its seasonal sales volume is second only to the Christmas and Hanukkah season.

Last year, Mother’s Day sales reached $14.6 billion with the average consumer spending about $127 on gifts. Every year children of all ages and plenty of adults buy gifts to show appreciation for their mothers. Popular gifts include food, jewelry, flowers, gift cards and clothing. Millions of Americans are rushing to get their gifts for Mom delivered by May 8th, 2011. You can help many of these people sleep better at night by following our tips below.

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An ecommerce business doesn’t achieve success overnight. Generally a website will have several growth spurts during its lifetime, each requiring a different push to get to the next level. The exact process will vary across industries and product-types, but there are essentially 3 macro-stages:

• No existing website
• Existing website, low traffic
• Existing website, high traffic

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Back in August 2009, we implemented a new customer feedback technology to our website. This program creates a pop-up window requesting viewers to respond to questions regarding their experience on the site. The software is called Kampyle, and it allows you to easily manage and analyze consumer feedback. The feedback form requests users to rank the website 1 – 5, and to select a comment topic: bug, suggestion or site content. Once the user submits this form, Kampyle analyzes the information and groups it appropriately by rank and topic for easy analysis.

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