Minimize Shopping Cart Abandonment
by Elana Birnbaum - January 31st, 2011
If your business is only converting 1 or 2% of its online shoppers, you are not alone. On average, 98% of people who visit a website will not make a purchase. However, the more shocking statistic involves people who initiate the checkout process – two out of 3 online shoppers will put an item into the cart but exit the website before completing the purchase. This is known as shopping cart abandonment. Luckily, there are ways to optimize the checkout process to reduce abandonment and significantly increase conversion.
