Ecommercepartners.net

Internet marketing is a valuable and necessary part of any e-commerce strategy. There are various marketing techniques ranging from email newsletters to partnering with online affiliates and it is important to understand the available options to select those that are right for your company. At ECommerce Partners, we tend to focus on the marketing channels that yield the most immediate return on investment for e-commerce websites. For example, it makes more sense to explore search engine optimization and email database segmentation before putting resources into social media, as the ROI from traffic sources like Facebook and Twitter can be a challenge to quantify. In this article, we drill down to the basics that should be at the core of almost any e-commerce website’s marketing strategy.

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As convenient as it may be, it’s unrealistic to believe an e-commerce website can be developed overnight and start the revenue producing a few days in. Website development is a long-term process including design, content creation and a well-implemented structure that requires extensive development and testing. However, while your website structure is in development, there are other ways to begin generating traffic before the official launch.

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Avoiding the Rush

Consumer taste has long been finicky, erratic and trendy. However, while styles and products may change frequently, shopping patterns on the other hand tend to be more recognizable and often consistent. For example, every year, you may predict sales are going to boom in the November/December months. Smart marketing  involves preparing for seasonality and understanding your company’s patterns to know exactly what to promote and when to execute.

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Get ready for 2011! Take a look at our holiday list below which includes all the need-to-know holiday dates for marketing and promotional events.

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