Ecommercepartners.net

Leaves are turning orange, the weather is bringing people out in scarves and jackets and that means holiday season is just around the corner! Holiday shopping yielded over $2.5 billion in online sales during the 5-day window including Thanksgiving Day, Black Friday and Cyber Monday. Black Friday is the biggest shopping day of the year bringing millions of Americans to flood stores as early as 12a.m. Shoppers line up hours early at the promise of huge discounts. But what does this holiday shopping spree mean for ecommerce businesses with no physical store? Cyber Monday has become the biggest day in online sales since its arrival in 2005.

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How can you judge a company’s success? Simple – by its levels of customer satisfaction. One of the most basic rules of business: A happy customer is a repeat customer.

Competition is at an all-time high and companies are trying everything from operating dozens of social networking sites to running daily promotions in order to gain and keep customers. Rather than expand rapidly into dozens of various marketing strategies, why not go straight to the source and ask the consumer what’s working and what isn’t?

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