Ecommercepartners.net

Before any serious undertaking that requires your time and effort, you always make a plan – and your e-Commerce website should be no different. The truth is, if you fail to plan, you plan to fail. But what exactly goes into an e-Commerce website plan? Having a solid plan of action can help you more easily measure your results, test new marketing avenues and stay connected with your target audience. By having an e-Commerce plan, you’ll be able to see what’s working, rather than guessing and hoping for the best. Let’s take a closer look at some of the points you should consider when taking your e-Commerce website from concept to creation.
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Key members of our team returned last night after attending Internet Retailer 2009 Conference & Exhibition (IRCE), hosted at the Boston Convention & Exhibition Center. This was an outstanding event with 5,000 e-tailers in attendance. I had the pleasure of presenting some of our search engine strategies to a group of over 600 online retailers, along with co-panelists Duncan White and Marissa Colwell. Specifically I spoke about local web optimization and Google Product Search. Sharing some of these techniques falls in line with our policy of full transparency to our clients. Other topics included in the presentation entitled, 10 ways to Improve Your SEO Rankings were Search Engine Optimization 101 and other ways to supplement an already strong SEO campaign using some of the new features of Google, such as video optimization and optimizing blogs for inclusion in the SERPs (Search Engine Results Pages).
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